AVP Growth Analytics

Responsibilities: Define and execute the growth analytics strategy to identify addressable markets and growth opportunities Translate buyer engagement, pipeline, and sales outcomes into actionable insights to improve demand generation and conversion Set shared KPIs and measurement frameworks across Marketing, Field, Sales, and Finance for pipeline visibility and optimization Model opportunity mix and funnel metrics to support sales targets and segment-specific goals Own and advance the Marketing-to-Sales pipeline attribution framework and engagement thresholds Elevate funnel intelligence from reporting to planning tool integrated with seasonality and segment priorities Assess AI-powered search, discovery, and zero-click behavior and adapt measurement approaches Lead data strategy, data quality, and integration to produce trusted pipeline insights Oversee data and MarTech vendor relationships, budgets, and capability enhancements Guide AI, ML, and automation applications with governance and business value considerations Build and mentor a high-performing cross-functional team; manage portfolio with agile delivery

Key requirements: 10+ years in Advanced Analytics or Technology Strong technical expertise in SQL, Python, statistical modeling, machine learning, data visualization Experience with large-scale data and cloud platforms (Teradata, Snowflake, AWS, GCP) Leadership of multidisciplinary technical teams and code review/guidance capabilities Deep understanding of the B2B buying process; finance or sales experience a plus Proven ability to engage stakeholders across functions and align teams with revenue goals Ability to distill complex analytics into executive-level insights stakeholder engagement leadership and people management collaboration and cross-functional partnership SQL Python statistical modeling