Senior Marketing Analytics Lead

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C initiatives. You will define metrics, build dashboards, and partner with Marketing, Growth, and Product to drive pipeline, registrations, and data quality. You'll work with Marketo, Salesforce, Snowflake and dbt, translate complex analyses into actionable insights, mentor peers, and help shape a data-driven culture across a fully flexible, remote-enabled environment.