Brand Manager

Position Overview: Hive to Table Honey Farms is hiring a Brand Manager to turn our marketing strategy into results across all four brands in our portfolio: Kelley's Honey, Fischer's Honey, Jamie's Hive to Table and Zeigler's Honey. This is a full-time, fully remote role reporting to the Director of Marketing, within the Chief Revenue Officer's organization. The Brand Manager is a key partner to the Director of Marketing helping shape and develop the marketing strategy and annual plans for our four brands at Hive to Table Honey Farms. This person will help bring strategy to action and will oversee our suite of marketing tactics inclusive of Retail Media, Digital, E-commerce, social, and promotional activations. You will also lead selected packaging changes, develop innovation pipelines, and work day to day with our third-party agencies and broker teams to ensure strategies are executed effectively at the shelf and online. The role suits a CPG brand marketer who likes getting things done. The ideal candidate has experience developing and executing marketing plans from concept through launch, using syndicated data such as SPINS or Circana to inform decisions, and managing multiple priorities and deadlines. About Hive to Table Honey FarmsHive to Table Honey Farms is the second-largest branded honey producer and manufacturer in the United States. Our products are distributed nationally across all major retailers. We're vertically integrated: we own our hives in America and package honey straight from them, From Our Hives to Your Table®.Our story began in 1935, when Raymond Fischer started extracting honey in his family kitchen. Kelley's Honey, Jamie's Hive to Table and Fischer's Honey merged in 2021 to form Hive to Table Honey Farms, and Zeigler's Honey joined in 2022. Today we're a growing CPG company headquartered in Dallas, Texas. Learn .

Key Responsibilities: Agency & Broker Partnership

• Work with broker teams, agencies and Sales to build and carry out marketing plans for key retail customers, including shopper marketing, retail media and promotional programs.
• Build compelling brand-story presentations in PowerPoint, along with sell-in materials, sales sheets and retailer decks for each brand.
• Plan, launch and optimize retail media campaigns on Walmart Connect, Kroger Precision Marketing (KPM), Roundel and Amazon Ads. Work with agencies and brokers to hit ROAS and incremental sales goals. Data, Insights & Performance
• Pull and analyze SPINS or Circana syndicated data and retailer POS data to track sales, share, distribution, velocity and competitive activity.
• Translate data into clear insights and actionable recommendations.
• Track campaign and promotion performance (reach, engagement, conversion, ROAS, incremental sales) and recommend improvements.
• Track marketing spend against budget for assigned programs. Product Innovation Support
• Support the Director of Marketing and help build out new products, line extensions and format changes.
• Bring category trends, competitive intelligence and consumer insights into innovation discussions.
• Help build launch plans, positioning, naming, retailer sell-in materials and launch campaigns for approved innovations. Brand Positioning & Category Analysis
• Execute brand positioning updates for each of our four brands, including workshops with internal teams and agency partners. Define target consumers, benefits, reasons to believe and each brand's role in the portfolio.
• Lead competitive and category analysis of honey and adjacent sweetener categories, covering pricing, assortment, claims, packaging, innovation and share trends.
• Turn positioning and category findings into clear recommendations for the Director of Marketing, Sales and retail partners. Campaign Execution & Content Management
• Turn the annual marketing plan into campaigns for each of our four brands and run them from brief to launch.
• Write creative briefs, manage timelines, and coordinate reviews and approvals with the Director of Marketing.
• Manage the content calendar for digital, social, website, e-commerce and retailer channels.
• Keep product imagery, PDP copy, enhanced content and retailer assets accurate and current across the digital shelf.
• Keep messaging, visual identity and brand guidelines consistent at every consumer touchpoint. Packaging
• Lead packaging change initiatives from start to finish, including copy, claims, design rounds, regulatory review, printer proofs and in-market timing.
• Coordinate packaging changes with Operations, Quality, Sales and outside design partners so they land on time and on budget.