VP of CRM & Platforms

Our client is seeking a Vice President, CRM & Platforms Lead to own and evolve its Salesforce ecosystem and broader sales enablement technology platform. This individual will play a highly visible role partnering with senior business leaders to drive CRM strategy, user adoption, data quality, reporting, analytics, and technology innovation across the distribution organization. What Youll DoOwn the strategic roadmap, governance, and administration of Salesforce CRM and related sales enablement platforms Partner closely with Sales, Relationship Management, Marketing, Product, Technology, and Finance teams to identify opportunities for process improvement and technology enablement Drive CRM adoption, usability, and data quality initiatives to improve business outcomes and sales effectiveness Develop and maintain reporting, dashboards, and analytics that support executive decision-making Translate business requirements into scalable platform solutions and enhancement projects Lead sprint planning, backlog prioritization, project execution, and stakeholder communication Collaborate with internal technology teams and external partners to deliver platform enhancements and integrations Leverage AI and automation tools to streamline processes, improve workflows, and enhance user experience Maintain documentation, governance standards, and platform best practices Manage and develop a CRM professional responsible for user support, requirements gathering, testing, and delivery

This is an opportunity to combine strategic leadership with hands-on platform expertise while helping shape the future of a growing commercial technology environment.