Apple TV Creator Lead, Sports

Responsibilities: Lead creator, influencer, and talent programs for the Apple Sports slate (F1, MLS, MLB Friday Night Baseball) Develop and execute creator-led formats to drive engagement and viewership for live sports on Apple TV Collaborate with the Creator team and internal partners/agencies to align content with sports storytelling and platform strategy Support strategy and execution of creator-driven content across multiple social platforms Build and nurture relationships with creators, athletes, and league/teams while maintaining discretion and professionalism Influence content decisions using data and intuition to spark conversations and ROI

Key requirements: Minimum 5 years in creator, social, or talent marketing with entertainment/sports experience Experience supporting creator or influencer content and relationships Ability to derive insights from data to inform content decisions Understanding of what formats work across social platforms Clear communicator and skilled at aligning stakeholders in sensitive situations Cross-functional collaboration experience in a matrixed organization Proactive, highly driven with strong prioritization in fast-paced environments Curiosity and willingness to iterate to improve work clear communication cross-functional collaboration initiative knowledge of influencer landscape and creator ecosystems ability to translate culture and trends into content strategy data-informed content decision-making across social platforms