Digital Marketing Principal- Digital Upsell & In-Product Growth

Essential Functions: Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management. - Works in a leadership capacity with technology experts on digital product/technology development. - Leads and contributes to development of product specifications, requirements and implementation. - May participate in test planning measurement and other analytical functions. - Provides support through demo instruction, tool development and functional demonstrations. - Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement. - Perform other duties as assigned.

Job Responsibilities: Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today. - Design and ship in-product experiences - insights, nudges, and contextual prompts - that drive awareness and purchase intent without degrading the core product experience. - Work with product and engineering to prioritize and ship upsell surface area - making the case with data, writing clear briefs, and staying close through delivery. Minimum Education Master's...