Director of Sales & Intake Operations, Home Health & Hospice

The Opportunity: About AssureAssure is a growing healthcare organization dedicated to delivering compassionate, high-quality care to patients and families in the comfort of home. Through our home health and hospice services, we focus on clinical excellence, responsive service, strong healthcare partnerships, and an exceptional experience throughout the patient journey.

The Opportunity: Assure is seeking a dynamic Director of Sales & Intake Operations, Home Health & Hospice to lead our next phase of growth. This is a highly visible leadership role responsible for bringing together outside sales, inside sales, and intake operations across both home health and hospice. The Director will own the referral-to-admission pipeline, develop a high-performing sales team, strengthen referral partnerships, and drive sustainable admission and census growth across both service lines. We are looking for a leader who understands that healthcare growth is about more than generating referrals. It requires building trusted relationships, creating accountability, understanding the numbers, removing barriers to admission, and ensuring patients and referral partners receive an exceptional experience.

What You'll Lead: Provide leadership and direction for home health and hospice sales and intake operations. Lead, coach, and develop Care Transition Coordinators, Intake Coordinators, and remote/offshore intake team members. Establish and execute territory, referral-source, admission, and census growth strategies. Build strong relationships with hospitals, physicians, skilled nursing facilities, assisted living communities, senior living organizations, and other healthcare partners. Manage the complete referral funnel from business development and referral generation through intake, acceptance, and admission. Establish clear individual and team performance expectations and hold teams accountable for results. Monitor referral volume, conversion rates, response times, admissions, lost referrals, territory performance, and referral-source growth. Identify referral leakage and operational barriers and lead initiatives to improve conversion and speed to admission. Develop strategies to increase business from existing referral partners while identifying new market opportunities. Ensure home health and hospice referrals are appropriately routed based on patient needs, eligibility requirements, provider direction, and patient choice. Partner closely with Clinical Operations and executive leadership to align growth objectives with staffing, service capacity, payer requirements, and organizational priorities. Ensure sales and intake practices maintain high standards of compliance, professionalism, documentation, and ethical healthcare marketing. Use CRM, EMR, dashboards, and performance analytics to create visibility and accountability across the sales organization.

What Success Looks Like: The successful Director will know the story behind the numbers and be able to translate data into action. Key areas of accountability include:

• Home health and hospice admissions
• Census growth
• Referral-to-admission conversion
• Referral response and admission timeliness
• Territory performance
• New referral-source development
• Growth and retention of existing referral partners
• Reduction in lost and non-converted referrals
• Intake accuracy and efficiency
• Sales-team productivity and goal attainmentCRM and pipeline management
• Referral-partner satisfaction

What We're Looking For: 5+ years of healthcare sales, business development, intake, or growth experience.3+ years of leadership experience with demonstrated success developing high-performing teams. Proven ability to drive measurable sales, admission, census, or revenue growth. Experience managing healthcare referral pipelines and conversion strategies. Home health, hospice, or post-acute healthcare experience strongly preferred. Hospice sales or business-development experience strongly preferred. Experience leading both inside and outside sales functions preferred. Strong analytical skills with the ability to use performance data to identify opportunities and drive action. Strong understanding of CRM and healthcare EMR systems. Excellent leadership, communication, coaching, and relationship-management skills. Ability to balance aggressive growth objectives with clinical appropriateness, operational capacity, compliance, and an exceptional patient and referral-partner experience. The Leader We're Looking ForYou are a builder, coach, and operator. You know how to develop relationships, but you also know how to manage a pipeline. You are comfortable coaching a salesperson in the field one moment and reviewing conversion data the next. You ask why referrals aren't converting, identify where opportunities are being lost, and create accountability for fixing the problem. Most importantly, you understand that sustainable healthcare growth comes from trust, service, execution, and follow-through. If you are excited about the opportunity to build an integrated home health and hospice growth organization and lead a team that makes a meaningful difference for patients, families, and healthcare partners, we'd love to hear from you. Join Assure and help us build the next chapter of our growth.