Digital Designer (Freelance)

We're looking for a talented, creative and highly reliable Freelance Digital Designer to help bring the Plant People brand to life across digital channels. You'll work closely with our marketing and creative teams to develop compelling, on-brand content that not only looks great but also drives performance. We're a fast-growing wellness brand, so we're looking for someone who can move quickly, think creatively and thrive in an environment where priorities evolve. We value fresh ideas, strong attention to detail and a willingness to experiment. This is freelance and minimum 10-30 hours a week. What You'll Work OnPaid Social: Design high-performing creative for Meta and other paid channels, including static ads, carousels, motion graphics and multiple variations for A/B testing. Organic Social: Create engaging, visually compelling content for Instagram and other social platforms. Amazon: Develop A+ content, product listing images, storefront graphics and ongoing creative updates to improve conversion. Website & Ecommerce: Design and update product detail pages (PDPs), landing page graphics and other digital assets. Email Marketing: Create engaging email graphics, promotional assets and campaign visuals. Creative Optimization: Resize, refresh, iterate and version existing assets based on performance insights, testing results and team feedback. Brand Evolution: Bring fresh ideas and creative perspectives while maintaining consistency with our brand guidelines. We want someone who contributes creatively, not just executes requests. Who We're Looking For2–5 years of professional design experience, ideally with a strong focus on digital, ecommerce and performance marketing creative. A strong portfolio showcasing paid social, organic social, ecommerce and/or Amazon A+ content. Experience with CPG, DTC, wellness or beauty brands is a major plus. Technical proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma. Canva experience is a plus. AI fluency: Comfortable using AI-powered creative tools to enhance workflows, edit imagery and generate on-brand visual assets. You embrace AI as a creative accelerator, not a replacement for strong design fundamentals and original thinking.