Nursery Sales Manager

KEY RESPONSIBILITIES: Team Leadership & Development Build and lead a high-performing sales team — recruiting, hiring, training, coaching, and holding team members accountable to departmental objectives Champion a team culture built on results, customer focus, and genuine investment in each person's development Conduct regular sales meetings and establish weekly priorities and objectives Provide ongoing performance feedback, mentoring, and professional development opportunities Support sales staff with customer negotiations, conflict resolution, and strategic account management Sales Leadership & Strategy Work closely with the Managing Director and Executive Committee to develop, implement, and execute annual sales plans that support company growth and profitability goals Establish sales objectives, forecasts, and performance metrics for the team Monitor performance and take proactive steps to achieve revenue and margin targets Grow sales with existing customers while identifying and securing new business Analyze market trends, customer needs, competitor activity, and industry developments to identify growth opportunities Represent the Sales department in company-wide strategic planning and foster cross-departmental collaboration Customer Relationship Management Own and strengthen strategic relationships with key garden centers, landscapers, and non-traditional accounts, stepping in to negotiate, grow, and protect long-term partnerships Conduct regular customer visits and sales reviews to identify growth opportunities and address service gaps before they become problems Partner with customers to build preseason programs, promotions, and purchasing plans that align with their buying cycles Set the standard for responsive, proactive customer service across the sales team, ensuring inquiries and opportunities are followed up on consistently and without drop-off Sales Operations & Marketing Develop and manage preseason order programs and conduct sales performance reviews Establish weekly promotions, specials, and sales initiatives to support inventory movement and revenue goals Collaborate with Growers, Production, Inventory, and Operations teams to align sales commitments with product availability Participate in trade shows, industry events, customer meetings, and promotional activities Support the development and execution of marketing campaigns and customer outreach Reporting & Analysis Prepare regular sales reports, forecasts, and market analyses Monitor key performance indicators and recommend improvements to sales processes and customer engagement strategies What You Bring 5–7 years of progressive sales experience, including at least 3 years in a sales leadership or management role Proven track record leading a high-performing sales team of 5 or more Experience managing a substantial sales portfolio, with annual revenue at or above $10M annually Strong working knowledge of plant material, including the ability to speak confidently with professionals about product characteristics, seasonality, and availability Strong analytical, negotiation, and customer service skills, with the ability to build lasting professional relationships Excellent written, verbal, and presentation communication skills; bilingual (English/Spanish) a plus Experience with CRM, ERP, and sales reporting systems preferred Bachelor's degree in Business, Horticulture, Agribusiness, or a related field preferred; equivalent experience considered Background in wholesale or B2B horticulture sales is a strong advantage — familiarity with nursery industry buying cycles and product knowledge will help you ramp quickly. Candidates with strong sales leadership records from other horticulture-adjacent industries are also encouraged to apply Experience developing preseason order programs, promotional strategies, and volume pricing structures is a plus

Compensation and Benefits: Competitive salary, plus performance bonus, commensurate with experience. Paid holidays, sick leave, and paid time off Medical, vision, and dental insurance 401(k) with generous company match Product discounts Relocation: Assistance available for candidates residing more than 50 miles from our Redmond, WA nursery. Role Details:

Reports to: Managing Director

Typical Schedule: In-person role based at our Redmond, WA nursery. Sales office hours are Monday–Friday, 7:00 AM–4:00 PM; closed weekends and most holidays. Hours may shift seasonally, with occasional evening or weekend work during peak sales periods or special events

Travel: Approximately 6–8 weeks per year for customer visits, supplier meetings, and industry events