carrot recruitmentMadison, WI
Director of Marketing
Director of Marketing
Director of Marketing
carrot recruitmentMadison, WI
today
Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing Specialists
Apply for this role (opens in a new tab)Director of Marketing – Medical Device CMO We've partnered with an established medical device contract manufacturer to appoint a Director of Marketing as the business enters its next phase of development. With decades of experience delivering custom plastic solutions to the medical device market, multiple manufacturing facilities and a highly skilled team, the business has an established presence and a strong reputation. This is a newly created position, offering the opportunity to build and shape the marketing function, take ownership of strategy and budget, and establish a more structured, commercially focused approach to lead generation and supporting the company's wider business objectives. The role can be based at one of the company's facilities in Grand Rapids, MI or Detroit, MI or Buffalo, NY.
The role:
Build and lead the marketing function, setting its direction and managing external agency relationships.
Develop and deliver a marketing strategy aligned with the company's commercial objectives, target customers and key markets.
Build awareness and generate qualified opportunities through targeted marketing campaigns and demand generation activity.
Oversee digital marketing across the website, SEO, paid search, LinkedIn, email and marketing automation.
Manage the marketing budget and agency spend, tracking performance and ensuring investment contributes to pipeline and commercial results.
Work closely with Sales to identify target accounts, improve lead quality and strengthen the process from initial engagement through to new business opportunities.
Collaborate with Sales and technical teams to communicate complex manufacturing capabilities and demonstrate the value they bring to customers.
Plan and deliver the company's presence at key industry events and conferences, making sure activity translates into meaningful customer engagement.
What we're looking for:
- 10+ years of B2B marketing experience, preferably within contract manufacturing, medical devices, life sciences, or another complex technical industry
- Experience managing a marketing budget, with a demonstrable link between marketing activity and commercial results
- A proven track record in lead generation, contributing to qualified pipeline and revenue
Experience building or developing marketing functions, leading people and managing external agency partners.
Strong understanding of digital marketing, content strategy, CRM, and marketing automation
Excellent communication and storytelling skills, with the ability to make complex technical capabilities easy to understand and relevant to customers
Bachelor’s degree in Marketing, Business, Communications, or a related field
The role can be based at one of the company's facilities in Grand Rapids or Detroit, Michigan, or Buffalo, New York. Travel of approximately 20–30% is expected, including visits to customer sites, industry events and other facilities
If you'd like to learn more about the role, or explore other opportunities we're currently working on, please hit apply or reach out to me directly at.
Also on the board Same function, level within a rung
Level
Manager
Location
Madison, WI
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
today