Bilingual Marketing Manager-Mandarin

Key Responsibilities1. Trade Show & Event Management • Lead the end-to-end planning, logistics, and execution of industry trade shows and regional events. • Manage booth design, vendor relationships, and on-site lead generation strategies. • Coordinate staff schedules and pre-show promotional campaigns to drive booth traffic.2. Social Media Strategy • Develop and maintain a robust social media calendar across LinkedIn, Instagram, and other relevant platforms. • Create engaging, platform-specific content that grows our following and drives inbound inquiries. • Monitor trends and analytics to optimize engagement and ROI.3. Catalog & Collateral Production • Own the lifecycle of the annual product catalog, from layout and copywriting to final print production. • Collaborate with product teams to ensure technical accuracy and compelling value propositions. • Manage digital versions of catalogs to ensure ease of access for the sales team and customers.4. Training Material & Sales Enablement • Design and produce comprehensive training materials (slide decks, "how-to" guides, and video scripts) for internal teams and distributors. • Translate complex technical features into digestible benefits for various audience levels. • Maintain a centralized library of up-to-date marketing assets.