biogenSomerville, MA
Head of Digital Marketing Measurement & AI Analytics
Head of Digital Marketing Measurement & AI Analytics
Head of Digital Marketing Measurement & AI Analytics
biogenSomerville, MA
yesterday
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions Managers
Advertising AgenciesResearch and Development in BiotechnologyOffices of Physicians, Mental Health Specialists
Apply for this role (opens in a new tab)Biogen, Inc. is seeking a Lead of Digital Marketing Measurement and Data Science to drive US business performance across digital channels. You will build and validate models for marketing effectiveness, guide resource allocation, and partner with US Marketing, US BIO, and agencies to optimize patient and HCP journeys using advanced analytics.
The role emphasizes collaboration, model development, and actionable insights across CRM, website, and paid media data in the Neuropsychiatry area.
Also on the board Same function, level within a rung
Level
Manager
Location
Somerville, MA
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
yesterday