Skip to main content
About The Job:
  • Creative Strategist
  • Turn customer insights into winning ads that scale a fast-growing DTC brand.
  • Own creative strategy, write high-converting scripts, lead a team of creatives, and build the systems that turn great ideas into measurable revenue.
Note: This is not a social media creative position, this is a direct response copywriting position.
Location: Fully Remote (US / Canada / Europe)
Job Type: Full-TimeAbout ThatOneStreetThatOneStreet is the fastest-growing DTC camera brand reimagining nostalgic photography for a new generation. We create modern digital cameras inspired by the timeless character of film photography, helping people capture moments that feel as meaningful as the memories themselves. Creative is the foundation of our growth. We invest heavily in paid social, move quickly on winning ideas, and believe understanding the customer is what separates average ads from exceptional ones. We're building a team of ambitious creatives who want to help scale ThatOneStreet into a globally recognized brand. Why This Role ExistsWe want to produce more winning ads, more consistently. We're looking for a Senior Creative Strategist who can turn customer research, consumer psychology, and performance data into high-converting advertisements. You'll own the creative process from research and ideation to scripting, briefing, production, and iteration. You'll work directly with our founders, media buyers, video editors, and content creators to find new angles, scale winning concepts, and continuously improve creative performance. This is a role for someone who wants ownership, moves quickly, and measures success through results.
What Success Looks Like:
  • We measure creative performance by outcomes, not just output.01. Consistently produce winning ads
  • Develop creative concepts that drive profitable customer acquisition and scale paid media spend.02. Build a high-performing creative pipeline
  • Ensure the team consistently produces high-quality ads ready for testing.03. Identify and scale winning patterns
  • Understand why an ad works, then systematically turn those insights into new winners.04. Improve creative performance
Continuously improve CPA, ROAS, hook rate, retention, and overall creative efficiency. What You'll Do01: Consistently Produce Winning AdsStudy customer psychology, competitor ads, market trends, and performance data to uncover new angles, hooks, and creative concepts.02: Write Winning Scripts & BriefsWrite compelling direct-response scripts, static ad copy, and clear creative briefs that turn ideas into high-performing advertisements.03: Lead Creative Production Direct video editors, designers, and UGC creators. Assign briefs, provide actionable feedback, and maintain a high standard of creative quality and speed.04: Analyze & Iterate Work closely with media buyers to identify winning ads, diagnose underperformers, and develop new iterations based on real performance data.05: Build Creative Systems Develop repeatable frameworks for researching, testing, tracking, and scaling winning creative concepts.
Is This You? Direct-Response ExpertYou understand consumer psychology, market awareness, emotional desires, and what makes people stop scrolling and buy.
Exceptional Copywriter: You can independently write persuasive scripts, identify weak hooks, and explain exactly why an advertisement will or won't convert.
Analytical Thinker: You can navigate Meta Ads Manager, interpret performance metrics, and translate data into actionable creative decisions. Creative LeaderYou know how to turn an idea into a clear brief, direct a team, and provide feedback that improves the final product.
High-Ownership Operator: You don't need constant direction. You take initiative, move quickly, and hold yourself accountable for results.
What You'll Need:
  • 3+ years of experience in creative strategy or direct-response copywriting for DTC e-commerce
  • Proven track record developing paid social ads that scaled significant spend
  • Strong expertise in Meta and TikTok creative strategy
  • Exceptional direct-response copywriting and scripting abilityExperience directing video editors, designers, or content creators
  • Ability to analyze creative performance and identify winning patterns
  • Strong written and verbal English communication skills
  • Live in United States, Canada, Australia, or UKBonus Points
  • Experience working with 7–9 figure DTC brands
  • Facebook Ads Manager proficiency
  • Hands-on video/static creation abilityExperience with consumer electronics, photography, or lifestyle brands
  • Experience building creative testing systems and managing UGC programs
Work Requirements⏰ Schedule: Monday–Friday, 8:00 AM – 5:00 PM EST💻 Workspace: Dedicated, professional remote workspace (not a digital nomad position)📊 Output: Consistent daily creative briefs, scripts, and feedback loops🎯 Accountability: High ownership, fast execution, and measurable creative performance What You'll GetCompetitive base salary [$84,000 USD - $108,000 USD] + performance-based bonuses Fully remote working environment Direct collaboration with the founders Ownership over creative strategy and execution Opportunity to build and lead a growing creative team Long-term growth opportunities as ThatOneStreet scales How We WorkSpeed Matters We test quickly, learn from failures, and move even faster on winners. Take Ownership We trust people to make decisions, solve problems, and take accountability for outcomes.
Always Improve: Every advertisement is an opportunity to learn something that makes the next one better.
Overdeliver: Hit the target, then bring the extra iteration nobody asked for.
How to Apply: Write a paragraph, in your own words (not AI), on why you want this role and what you would bring to it. Include your portfolio and any examples of the content you are most proud of. Email it to with your resume attached as a PDF.We read every application that comes in this way.

Also on the board Same function, level within a rung

Level

Manager

Salary

$84,000

Location

Plano, TX

Occupation

Market Research Analysts and Marketing Specialists

Industry

Advertising Agencies

Posted

today

Apply for this role (opens in a new tab)