Senior Paid Social Specialist - Contract

Position Summary: We are seeking an experienced Senior Paid Social Specialist to support hands-on campaign execution and optimization throughout a high-volume seasonal marketing cycle. Working closely with paid social leadership and cross-functional marketing teams, this role will manage paid social campaigns across Brand and Performance objectives, with a strong focus on accurate campaign execution, creative rotation, campaign health, testing, and in-season optimization. The ideal candidate is highly experienced working directly within paid social platforms and can quickly translate strategy into effective campaign execution in a fast-paced environment.

Key Responsibilities: Manage hands-on paid social campaign execution across Meta and TikTok, including campaign setup, trafficking, QA, maintenance, and ongoing updates. Monitor and optimize campaign performance, including budget pacing, frequency, creative fatigue, bids, budgets, audiences, and campaign-health indicators. Proactively identify performance issues, optimization opportunities, and areas for testing. Analyze campaign data and translate performance trends into actionable insights and recommendations. Support creative testing, rotation, audience management, and funnel optimization. Partner with paid social leadership and cross-functional teams on campaign planning, reporting validation, measurement, and seasonal execution. Maintain strong attention to detail across campaign builds, trafficking, QA, and ongoing changes. Stay current on paid social platform updates, emerging trends, and best practices.

Qualifications: Significant hands-on experience managing paid social campaigns across different stages of the marketing funnel. Strong experience working directly in Meta and TikTok advertising platforms. Demonstrated knowledge of campaign trafficking, QA, creative management, audience management, budget pacing, bidding, and optimization. Strong analytical and data-literacy skills with the ability to turn campaign performance data into clear, actionable recommendations. Experience with creative, audience, and bidding A/B testing. Familiarity with attribution, conversion tracking, social reporting, and measurement tools. Strong organizational and time-management skills with the ability to manage multiple priorities in a fast-paced environment. Excellent attention to detail and a high degree of accountability. Experience collaborating with media, creative, analytics, data, and marketing teams. Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience preferred. Prior senior-level or lead paid social experience strongly preferred. Must be based in the Central or Eastern Time Zone and able to work a fully remote contract schedule. Workload Expectations November December Pre-Season 40 Hours/Week Campaign builds and trafficking Creative planning and rotation Test setup QA and launch readiness Campaign preparation and maintenance January April Peak Season 40 Hours/Week Daily campaign management Campaign QA Creative trafficking and rotation Budget and audience optimization Performance monitoring Reporting and analysis In-season testing and optimization Success Measures Success in this role will be measured by accurate and timely campaign execution, consistent campaign monitoring, effective creative rotation, proactive optimization, and contribution toward year-over-year improvement in Brand and Performance outcomes. Key performance indicators may include: Qualified Site Visits Cost per Qualified Site Visit Qualified Site Visit Rate Unique Reach Account Sign-Ins Tax Return Starts Tax Return Completes