Event Marketing Manager

The role: You will own the Machine Metrics events program end-to-end, in person and virtual: strategy, logistics, attendance, follow-up, and the pipeline it produces. You will also build our first user conference from scratch and run our community programming. This role reports to the Director of Marketing. What You Will Own Event strategy and budget. The annual event calendar, with a business case, budget, and pipeline goals for every event. Tradeshows, field events, and customer events. The full program, from booth production, logistics, and event partners through on-site execution, collateral, swag, and vendor contracts. Event experience and brand. Booth messaging, creative, and on-site experience that carry the Machine Metrics brand, plus photo and video capture that turns every event into content. Pre-event demand and follow-up. Pre-event plans with sales, pre-booked meeting goals, lead capture, and handoff to sales. Includes building and launching invitation sequences to drive event traffic. Webinars. Topic planning through speaker coordination, production, and live execution. User conference and community. The first Machine Metrics user conference, built from scratch with cross-functional support, plus community programming including user groups and customer speakers. Reporting. Event ROI against spend (meetings, leads, opportunities, and pipeline), with post-event readouts on what to repeat and what to cut.