Field Marketing Manager

We’re seeking a Field Marketing Manager to bridge the gap between sales and marketing in one of the most competitive cannabis markets in the country. This role focuses on elevating retail execution, increasing sell-through, and driving account success across Illinois while overseeing a team of field marketing specialists. You will serve as the key link between the internal sales organization and retail partners, ensuring that every store visit, product launch, and marketing activation aligns with broader business goals. If you understand how to drive product movement, support sales teams, build strong retail relationships, and lead with presence in the field, this role offers significant impact and growth opportunity. What You’ll DoSupport Sales Growth Partner with Account Executives to develop and execute go-to-market strategies across priority accounts. Strengthen Retail Relationships Build and maintain long-term partnerships with store leadership, buyers, and budtenders to drive loyalty and performance. Own Your Market Conduct regular retail visits to identify opportunities, provide hands-on support, and ensure consistent execution. Drive Retail Excellence Assess stock levels, optimize displays, and ensure product visibility and presentation meet brand standards. Audit, Capture, Communicate Document displays, promotions, and in-store activations while delivering clean, actionable reporting to internal stakeholders. Lead the Field TeamHire, train, and manage a team of field marketing specialists. Develop route plans, assign goals, and drive accountability and performance. Activate Marketing Initiatives Ensure marketing materials, signage, and promotional assets are deployed accurately and maintained across accounts. Educate Retail StaffLead product education sessions and provide ongoing training to store teams to improve product knowledge and conversion. Deliver Market Insights Provide competitive intelligence, customer feedback, and retail insights to inform sales and marketing strategy. Track Performance Maintain accurate CRM reporting of visits, events, and activations to ensure territory performance is measurable and transparent.

Equal Opportunity Employer We are committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by applicable law. Employment is contingent upon the successful completion of a background check and any required regulatory screening.