Senior Marketing Manager

Oxalis is building its marketing function from the ground up, and we're looking for the person who will own it. This role is for a marketing leader in a fast-growing technology and consulting firm with distinct and emerging business lines. You'll step into a company that has momentum and a clear strategy. What You'll Own Lead execution across three marketing pillars: Industry Authority (thought leadership and SEO across a variety of industries), Partner-Powered Demand (Atlassian and IFS co-marketing, ABM), and Product Market Entry (YardOS GTM)Own the content engine — case studies, vertical guides, executive Linked In, conference content — built on the compounding model that's already proven in the maritime segment Run Hub Spot as the measurement layer: pipeline attribution, lead scoring, campaign reporting to leadership Drive the YardOS demand generation motion: ABM, webinar series, roadshow coordination, and paid channel experiments Oversee direction of partner marketing activities Serve as a brand protector in all external marketing work through brand standards, messaging review, and GACCS brief governance Build a system that allows for greater investment in marketing activities What Success Looks Like in Year One Build and execute a marketing program that measurably supports Oxalis revenue and growth goals across all business lines Hub Spot fully instrumented with closed-loop pipeline reporting Content library operational and actively used in sales conversations Principal amplification running — at least two execs with consistent Linked In presenceA clear, data-backed 2027 marketing investment recommendation delivered to leadership What You Bring 10 years in B2B marketing, ideally in technology consulting, SaaS, or a partner-driven business Proven demand generation experience — you've built pipelines, not just managed campaigns Hub Spot fluency (admin-level experience strongly preferred)ABM experience with complex, long-cycle sales Comfort operating in a principal-led selling environment — you understand that in a firm like this, relationships close deals and marketing makes them possible Strong content instincts — you can tell the difference between content that compounds and content that evaporates Experience with partner co-marketing (Atlassian or IFS ecosystem a strong plus)Ability to work without a large team under you — you're the builder, not the manager of builders, at least initially