Vice President of Marketing

Location: Remote We are partnering with a growing, established consumer wellness brand to identify a strategic and hands-on marketing leader to own the full marketing function. This leader will own the company’s marketing strategy, budget, team, and agency relationships across brand, retail and shopper marketing, growth, digital, social media, eCommerce, public relations, partnerships, and innovation. The ideal candidate has successfully built and scaled consumer brands across both retail and digital channels and knows how to connect brand building, consumer engagement, retail growth, and customer acquisition into one integrated marketing strategy.

Key Responsibilities: · Own the overall marketing strategy, budget, priorities, and performance across the organization.· Lead brand positioning, messaging, creative direction, and integrated campaign development.· Develop and execute retail and shopper marketing strategies that drive distribution, velocity, and strong retailer relationships.· Oversee the digital marketing flywheel across organic social, paid social, Meta, Tik Tok, Tik Tok Shop, Amazon, and other eCommerce channels.· Build an integrated strategy connecting brand storytelling, retail growth, consumer engagement, and digital acquisition.· Lead public relations, partnerships, influencer initiatives, and other brand-building opportunities.· Partner closely with innovation to support product development, launches, and go-to-market planning.· Establish clear goals and performance metrics across marketing channels and use consumer and business insights to guide investment decisions.· Lead and develop approximately 3–4 direct reports across brand, innovation, and growth.· Manage and hold external agency partners accountable across paid advertising, Tik Tok, Amazon, PR, retail merchandising, and shopper marketing.

Experience: · Senior marketing leader with experience owning an integrated marketing function and budget within a consumer brand.· Strong experience across both retail and digital marketing is required.· Demonstrated success building brands within an omnichannel environment.· Experience across brand marketing, retail/shopper marketing, performance marketing, social media, eCommerce, PR, partnerships, and innovation.· Deep understanding of the digital and social commerce ecosystem, including Meta, Tik Tok, Tik Tok Shop, and Amazon.· Proven ability to lead and develop internal teams while effectively managing specialized agency partners.· Strong commercial mindset with the ability to connect marketing investments to measurable business outcomes.· Comfortable operating at both the strategic and hands-on levels within a growing, fast-moving organization.· Experience within CPG, wellness, functional foods, supplements, superfoods, or a related consumer category is strongly preferred.