Director of Lifecycle Marketing
Director of Lifecycle Marketing
virtual vocationsWashington, DC
today
Marketing ManagersMarket Research Analysts and Marketing SpecialistsSales Managers
Marketing Consulting ServicesCustom Computer Programming ServicesAdvertising Agencies
Apply for this role →To lead the consumer lifecycle program at Shop, the full-time remote Director of Lifecycle Marketing will define strategy and execution for engagement, oversee measurement standards, and manage cross-functional communication to enhance buyer retention and frequency.
Key responsibilities:
Define and execute lifecycle architecture, including segmentation, triggers, and personalization across push and email channels Lead the roadmap development with product, data, and engineering teams to build necessary platform capabilities Hire, develop, and manage a senior lifecycle and CRM team while ensuring high-quality lifecycle communications
Required qualifications:
Approximately 15 years of experience in lifecycle marketing, CRM, or growth, with a proven track record of managing large-scale consumer lifecycle programs Strong measurement fluency with experience in building holdout and incrementality frameworks and proficiency in SQLExperience in specifying and shipping lifecycle platform capabilities in collaboration with product and engineering teams Demonstrated zero-defect operating discipline in high-volume consumer messaging Familiarity with consumer messaging compliance and consent management across multiple markets
Also on the board Same function, level within a rung
Level
Manager
Location
Washington, DC
Occupation
Marketing Managers
Industry
Marketing Consulting Services
Posted
today