Creative Director

Responsibilities: Develop and lead an integratedbrand and creative strategyto elevate the company’s position as a category leader Translate the company’s uniquepoint of view, expertise, aesthetic, and personalityinto a consistent brand experience Define and protect brand standards forvisual identity, voice, tone, storytelling, and creative executionacross every touchpoint Spot opportunities to make the brand moreculturally relevant, recognizable, and discussed within the community and industry Own a high-impactsocial media strategyacross Instagram, Tik Tok, Facebook, Linked In, and emerging platforms Create a consistent content stream that isbeautiful, authentic, engaging, educational, entertaining, and shareable Develop campaigns and content concepts to increasereach, engagement, followers, brand awareness, andrevenue Turn business people, products, expertise, behind-the-scenes moments, clients, community, and culture into compelling stories Identify trends quickly and determine what fits asophisticated luxury brandand what does not Create content that feels current without chasing trends solely for being trendy Buildcontent calendars, campaign concepts, creative briefs, andphotography/video concepts, plus social campaigns and brand activations Collaborate directly withphotographers, videographers, designers, influencers, agencies, freelancers, and other creative partners Participate in and, when appropriate, personally direct shoots and content production Concept and execute campaigns frominitial idea through launch and measurement Ensure high-quality output so the brand isnot posting for posting's sake Develop creative strategies that speak authentically to bothconsumersandprofessional/industry audiences Build consumer demand while strengthening relationships withreferral partners, vendors, industry leaders, and other stakeholders Developthought-leadership contentthat positions the company and its leadership as authorities Identify collaboration opportunities includingpartnerships, events, influencers, media, and community engagement Increase brand presence across local and broader industry community Develop partnerships and experiences that create genuine buzz around the brand Identify relevant influencers, tastemakers, media outlets, organizations, events, and cultural moments aligned with the brand Support the shift from a great boutique people know into a brand peopletalk about, follow, recommend, and aspire to experience Establish meaningfulKPIsfor brand awareness, social growth, engagement, reach, traffic, leads, customer acquisition, and conversion Monitor performance and refine creative strategy based ondata and audience behavior Understand the difference between content that gets attention and content thatbuilds the brandand drives business

Requirements: Proven experience leadingcreative, brand, social media, or marketing strategyfor a luxury, premium, lifestyle, fashion, beauty, hospitality, design, or highly experiential brand Strong understanding ofluxury brandingand how premium brands differ from mass-market marketing Demonstrated success growingsocial presenceand creating content that drives meaningful engagement Exceptional visual taste and instinct for what feels and soundselevated Strong understanding of Instagram, Tik Tok, Linked In, and emerging social platforms Natural storytelling ability to turn people, expertise, products, and personality into content Highly creative with comfort executing details Strongcopywriting and communicationskills Excellent instincts aroundtrends, culture, influencers, partnerships, and digital behavior Comfort working in a highly entrepreneurial environment where ideas move quickly from concept to execution Strategic enough to build the roadmap and hands‑on enough to brief creatives, direct shoots, write captions, and ensure posts go live Builder mindset that finds opportunities and drives execution Technologies Instagram Tik Tok Facebook Linked InThe Opportunity Lead the next chapter of an exceptional luxury brand Amplify presence, influence, and visibility so reputation extends beyond the existing customer base Own the brand’s creative voice and visual identity acrossB2C and B2 Baudiences Focus on building presence across Instagram, Tik Tok, social media, digital, email, partnerships, and eventswhere customers and industry influencers discover brands

The Ideal Candidate: Sees how much bigger the brand could be Understands the company already has the product, reputation, expertise, and customer experience to lead the category Ensures the market knows the brand Knows how to stop the scroll and create desire Turns customer experience into story Builds aspirational brands without making them inaccessible, sophisticated brands without making them sterile, and current brands without compromising identity Wants to build a brand people cannot stop talking about