Shopper Marketing Manager (Beauty)

Key Responsibilities: Develop and execute shopper-marketing strategies for priority retail accounts, ensuring alignment with brand objectives, retailer priorities and commercial goals. Translate consumer, shopper, category and retailer insights into differentiated activation plans. Build integrated programs across in-store, ecommerce, digital shelf, retail media, sampling, promotions and seasonal events. Partner closely with Sales and Brand Marketing to develop account-specific programs that strengthen retailer relationships and accelerate growth. Lead the shopper-marketing calendar, coordinating launches, promotional periods and retailer-specific initiatives. Create persuasive, insight-led materials for retailer meetings, line reviews, joint business planning and internal presentations. Collaborate with Creative and agency partners to develop high-impact assets that remain consistent with brand identity while meeting retailer requirements. Manage program budgets, timelines, agency relationships and executional details across multiple brands and accounts. Establish clear performance measures and evaluate program effectiveness using sales, media, shopper and promotional data. Identify opportunities to improve conversion, household penetration, basket size and return on marketing investment. Monitor evolving shopper behaviors, competitive activity, retail-media capabilities and beauty-industry trends. Bring structure, consistency and best practices to a growing shopper-marketing capability.

Qualifications: Approximately 5–7 years of experience in shopper marketing, customer marketing, commerce marketing, retail activation or a closely related discipline. Experience with ROUNDEL, Walmart Connect, and other Retail Media is a MUST!Experience within beauty, personal care, wellness, CPG or another consumer-focused category strongly preferred. Demonstrated success developing integrated retailer programs across physical and digital channels. Strong understanding of the path to purchase, retail media, ecommerce and account-specific activation. Experience working with major national retailers; exposure to beauty, mass, drug, specialty or ecommerce channels is particularly relevant. Ability to turn data and insights into clear strategies, compelling stories and executable programs. Strong commercial instincts and an appreciation for the needs of both brands and retail partners. Highly collaborative style with the ability to influence across Sales, Marketing, Creative, Finance and external agencies. Excellent project-management, presentation and communication skills. Comfortable managing multiple brands, retailers and deadlines in a fast-paced, entrepreneurial environment. Bachelor’s degree or equivalent professional experience.