Paid Media Strategist / Account Manager — Meta & Google

What You'll Do: Own the day-to-day strategy and performance of paid media accounts Manage and optimize campaigns across Meta Ads and Google Ads Analyze account and funnel performance and turn data into actionable recommendations Identify opportunities to improve CPA, ROAS, conversion rates, lead quality, and overall account performance Develop recommendations for campaign structure, targeting, creative, messaging, landing pages, and funnels Monitor account health and proactively identify problems and opportunities before they become issues Communicate performance insights and strategic recommendations to clients and internal team members Help determine what should be tested, changed, scaled, or discontinued Use AI tools such as ChatGPT, Claude, and other relevant tools to improve analysis, research, strategy, and efficiency Work independently while collaborating with the broader team

What We're Looking For: Required 3+ years of hands-on experience managing paid advertising campaigns Strong hands-on experience with both Meta Ads and Google Ads Experience personally managing accounts with $10K+/month in advertising spend Experience owning account strategy, not simply executing tasks assigned by someone else Strong understanding of campaign structure, targeting, tracking, attribution, and performance reporting Ability to look at performance data and identify the most important issues and opportunities Ability to turn analysis into clear, prioritized recommendations Strong written and verbal communication skills in English Comfortable presenting strategy and performance insights to clients or senior stakeholders Able to work independently in a remote environmentU.S. residency required Availability to work during U.S. business hours, generally within 8 AM–5 PM Central Time Experience That Will Set You Apart Agency experience managing multiple accounts Experience with both B2B and D2C advertising Experience with GoHigh Level Experience developing or directing creative strategy Experience providing input on landing pages and conversion funnels Experience analyzing product margins and profitability Experience with Linked In Ads, Tik Tok Ads, or other paid media platforms Strong familiarity with AI tools and AI-assisted workflows This Role Is Probably Not a Fit If...You primarily execute tasks rather than independently develop strategy You have managed campaigns but haven't had meaningful ownership of account performance You prefer to focus exclusively on media buying and don't enjoy strategic problem-solving You're uncomfortable presenting recommendations or explaining your thinking You need a highly structured environment with someone continually directing your priorities You're looking specifically for a traditional W-2 position with benefits What We're Looking For in a Strategist The best person for this role can be handed an account and asked:"What do you see, what concerns you, what opportunities do you see, and what would you do next?"They don't need to be perfect. They do need to be able to think critically, prioritize, communicate clearly, and take ownership. We value people who: Think strategically rather than simply completing tasks Proactively identify opportunities instead of waiting for direction Can separate signal from noise in performance data Think about the entire customer journey—not just the ad account Are comfortable making recommendations and defending their reasoning Care about business outcomes, not just platform metrics Take ownership when performance isn't where it needs to be Are curious, analytical, detail-oriented, and constantly looking for ways to improve Compensation & Work Structure Independent Contractor (1099)Part-time to start, expanding into Full-Time over time with more accounts

Compensation: Please review our project-based payment system here: https://www.loom.com/share/7814e8df1df84067982776cdec2ea701 Fully remote Must have reliable internet and your own computer/equipment No medical, dental, or retirement benefits Please review the compensation and 1099 structure carefully before applying to make sure this model aligns with what you're looking for. Growth Opportunity This role has the potential to grow substantially as the agency grows. High performers can take on additional accounts, increased responsibility, and greater strategic ownership over time. We're looking for someone who wants to grow with the role rather than simply pick up a list of tasks.

The Hiring Process: After applying, qualified candidates will be asked to complete a short strategy exercise designed to give us a better understanding of how you think and communicate. The exercise focuses on analyzing paid-media performance and identifying opportunities within a marketing funnel. It is not designed to test whether you can produce a "perfect" audit. We're primarily evaluating your analytical ability, strategic thinking, prioritization, and communication. Strong candidates will then move to an interview. If you're an experienced paid media strategist who wants genuine ownership over accounts and enjoys figuring out what will actually move performance forward, we'd love to hear from you.