Freelance Creative Strategist

Key responsibilities: Transform customer research and performance data into original creative concepts and ad copy Collaborate with editors, designers, and media buyers to bring ideas from brief to finished asset Review creative performance and iterate on concepts based on insights and testing outcomes Required qualifications Demonstrated experience in DTC/eCommerce creative strategy or direct-response copywriting A portfolio showcasing paid-social concepts, scripts, or briefs created by the candidate Strong understanding of customer research and consumer psychology Experience collaborating with video editors, designers, or media-buying teams Familiarity with Meta performance creative and experience with platforms like TikTok or YouTube is a plus