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Creative strategist [Experienced]

Creative strategist [Experienced]

roastDenver, CO

yesterday

Market Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersMarketing Managers
Advertising AgenciesOther Services Related to AdvertisingMarketing Consulting Services
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Creative Strategist — Paid Acquisition | RemoteTLDR: Own creative strategy for paid acquisition in an innovative, AI-powered startup. Proven B2C experience with significant Meta budgets required. Competitive compensation, autonomy and room for initiative. A-player mentality. Show us what you can do. Only people who know what is the strategy of format, messaging, angles, personas.
🎯 About us: ROAST is a data-driven feedback platform helping individuals improve their online profiles on dating apps and LinkedIn. The platform offers clear advice to optimize profiles and enhance users’ chances of finding a match. ROAST focuses on providing tangible results through data-driven strategies.🌱 ROAST Culture Founded by two French engineers from Centrale, ROAST has a strong tech and data culture. Ambition is probably our key value. Personal initiative is always rewarded. We love independence, curiosity, ownership, a thirst to learn and teamwork. We are at the frontier of AI, using it across our operations and products to build and test things FAST.
🎨 Role Description: We are looking for a full-time, experienced Creative Strategist, working remotely, starting ASAP.You must have a proven track record in B2C paid acquisition, working with significant budgets on Meta. This is not an entry-level role or internship. This role includes:
  • Creative Strategy and Iteration:
  • Own our creative strategy: identify audiences, define messaging, develop angles, choose formats and turn them into ads that convert.
  • Write clear briefs, hooks and scripts for our editors and creators.
  • Regularly iterate on creatives based on performance, turning winning ideas into scalable campaigns.
  • We provide editors to support execution. If you also love editing to demonstrate an idea, build a prototype or set the standard, that’s a big plus.
  • Source and brief UGC creators and other creative partners to expand what we can test.
  • Ad Research and Analysis:
  • We have solid research tools, but you need to LOVE understanding what makes people stop scrolling and buy.
  • Study the market, customer motivations and competitors’ acquisition strategies.
  • Understand the difference between messaging, angles, hooks and formats, and know how to test each.
  • Bring your own ideas and challenge what we do. You will have a solid performance bonus!
  • Performance Tracking and Reporting:
  • Monitor creative performance, analyze results and report key findings.
  • Connect creative decisions to business outcomes: acquisition costs, conversion rates and ROAS.Decide what to test next, what to iterate and what to stop.
  • We build tools together to help you move faster and make better decisions.
  • Collaboration and Ownership:
  • Work closely with the founders to align strategies and improve operations. You will be supported!
  • Lead creative execution with editors and creators, giving clear direction and actionable feedback.
  • Own your roadmap and delivery. You should be comfortable setting priorities and moving things forward without daily instructions.
  • Learning and Adaptation:
  • Actively explore new tools, formats and techniques in digital advertising.
  • Use AI to accelerate research, production and testing.
  • Adapt quickly, learn from results and maintain high standards in a fast-paced environment.
  • We also have an extensive social media presence and many other fun projects. We love initiative as long as you own your subjects.
  • Very competitive compensation based on your experience, with a strong performance bonus.
⚡ Your profile:
  • Proven B2C creative strategy experience, with significant Meta advertising budgets. Tell us the monthly spend you worked with and your exact responsibilities.
  • A background in e-commerce, gaming or similarly competitive, aggressive performance-marketing environments is especially relevant.
  • Solid marketing fundamentals: customer psychology, positioning, messaging, angles, hooks, formats and offers.
  • A track record of producing winning creatives and scaling them through structured testing.
  • You understand social media trends and know how to turn them into effective paid ads.
  • Hands-on editing skills are a big plus, particularly with CapCut and AI tools such as Hedra and Kling.
  • You love data-driven marketing, tech and AI 🤖Fluent in English. French is a bonus, not mandatory.
  • Autonomous, proactive and demanding with yourself. You take responsibility for results and follow through.
  • Excellent communication skills, attention to detail and the ability to give editors and creators clear direction.
  • A taste for dating apps is a plus.
  • MANDATORY to apply:
  • Include [ROAST] in your email subject.
  • Show your track record: brands or products you worked on, monthly Meta budgets, results achieved and your personal contribution. Include the timeframe and context behind your numbers.
  • Show what you can do: send examples of ads you developed, explain the thinking behind them and share their performance where possible. Anonymized examples are welcome if confidential.
  • Name 4 B2C ads you like and briefly explain why their creative or acquisition strategy works. If you mention duolingo you are not on the right track.
  • If you edit, include a video you made and are proud of.
  • Big plus: in a few lines, tell us what you think ROAST’s creative strategy should be and what you would test first.
  • We usually receive a lot of applications. Standing out is a chance. We judge what you have done and can demonstrate much more than your degrees.
🔜 Next Steps: Video call with our marketing team (15 min).Hands-on case to complete on your own (under 1 hour).Interview with the founders.🚀 Ready to join ROAST? Send your CV, work examples and results to ben@roast.dating, with [ROAST] in the subject.

Also on the board Same function, level within a rung

Level

Manager

Location

Denver, CO

Occupation

Market Research Analysts and Marketing Specialists

Industry

Advertising Agencies

Posted

yesterday

Apply for this role →