strykerEast Boston, MA
Sr. Manager, Marketing (remote)
Overview:
In this role you will drive the strategic marketing effort for hospital executives and decision-makers across the Mako portfolio, shaping the value narrative that supports capital investments. You will lead cross-functional go-to-market programs and develop economic tools to demonstrate clinical, operational, and financial value. You will build executive reference networks and enable peer-to-peer engagement to accelerate adoption. This is a high-impact role at the intersection of marketing, sales, and health economics, focused on transforming purchasing decisions through clear value communications.
Responsibilities:
Lead integrated national marketing campaigns aligned with the capital funnel strategy, including digital engagement, advertising, executive-focused content, and high-impact customer experiences Develop economic value tools and resources (ROI calculators, business case templates, health economic materials) to demonstrate institutional value of Mako technologies Establish and cultivate executive reference sites and administrative faculty for peer-to-peer engagement and advocacy Partner cross-functionally with Sales, GAMA & Health Economics, Medical Education, Commercial Excellence, and downstream marketing for an integrated GTM Develop strategies and programs to influence hospital investment decisions and support the broader capital sales strategy Drive initiatives to accelerate adoption and growth of the Mako portfolio by aligning customer needs, economic value messaging, and executive engagement Translate complex clinical, economic, and business insights into clear, compelling marketing strategies and content for hospital executives and decision-makers
Key requirements:
Bachelor's degree Minimum 10 years of work experience Minimum 2 years of people management experience MBA (preferred) Minimum 7 years in the medical device industry Demonstrated marketing experience within the healthcare/medical device industry Experience engaging with and selling to C-suite and executive-level stakeholders (highly preferred) stakeholder management cross-functional collaboration strategic thinking digital marketing economic value tools development (ROI calculators, business case templates) health economics materials
Also on the board Same function, level within a rung
Level
Manager
Location
East Boston, MA
Occupation
Marketing Managers
Industry
Other Services Related to Advertising
Posted
today