About the role:
Mackenzie Wells Fitness is exploding. Mackenzie is one of the biggest and fastest growing fitness influencers on social media (https://www.instagram.com/mackenziewells.fit/)We're hiring a Social Media Strategist to own the creative engine behind it — someone who lives in the platforms, spots trends before they peak, and can take an idea from research to posted. This is a hands-on role, not an oversight one. You'll be writing the copy, shaping the concepts, and running the process that gets content out the door consistently.
What you'll do:- Live in the weeds of social — track trends, formats, sounds, competitors, and audience behavior across Instagram, TikTok, and YouTube, and turn that research into a point of view on what we should be making
- Own the content calendar end to end: concepting, scripting, captions, hooks, and posting cadence
- Draft copy in Mackenzie's voice across posts, captions, stories, email, and campaign assets
- Run the full creative process — brief the idea, coordinate the shoot, manage revisions, ship itPartner closely on training and program content, translating fitness expertise into content that actually performs
- Organize and manage the editor workflow: build the pipeline, set turnaround expectations, give clear feedback, and keep edits moving
- Report on what's working — track performance, run tests, and adjust strategy based on the numbers
What we're looking for:- 3-5 years running social for a creator, fitness brand, or consumer brand
- Deeply online. You know why a format is working, not just that it isStrong writer with range — you can nail a hook, a caption, and a longer narrative post
- Comfortable owning process and deadlines without being managed
- Experience directing editors or freelancers and giving actionable creative feedback
- Fluent in Instagram, TikTok, and YouTube analytics; familiar with scheduling and project tools (Notion, Later, Asana, or similar)
- Genuine interest in fitness and wellness
Nice to have:- Basic editing chops (CapCut, Premiere, Canva)
- Experience with brand partnerships or launch campaigns
- Community management or newsletter experience
- Why this role
Small team, real ownership. You'll shape the voice and strategy of a growing brand rather than execute someone else's plan — and see the impact of your work in the numbers every week.
To apply: If selected for next steps, we will ask you to share: Portfolio and examples of your work Brief 3-5 minute intro video sharing your story, experience and why you are a good fit
