Director Brand Media Activation

Key responsibilities: Lead the development of integrated media and activation briefs based on brand objectives and audience insights Oversee media planning processes and set direction for activation strategies that resonate with priority audiences Facilitate cross-functional collaboration to align customer engagement priorities and ensure coherent media integrationRequired qualificationsDoctorate degree with 2 years of Marketing/Sales experience, or Master's degree with 4 years, or Bachelor's degree with 6 years, or Associate's degree with 10 years, or High school diploma/GED with 12 years of Marketing/Sales experience Proven success in leading integrated media and activation strategies for complex brands or launches Experience in consumer marketing, media planning, and channel investment Strong understanding of healthcare professional and consumer engagement strategies Experience managing agency partners and cross-functional teams in a matrixed environment