bowery boostNew York, NY
Creative Strategist - Paid Social
Creative Strategist - Paid Social
Creative Strategist - Paid Social
bowery boostNew York, NY
2 days ago
Market Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersMarketing Managers
Apply for this role →Company Description:
Bowery Boost is a women-founded, NYC-based digital growth and creative agency helping women-founded and mission-driven e-commerce brands scale profitably. We specialize in paid media, performance creative, and analytics for brands across beauty, fashion, wellness, and CPG.We combine creative storytelling with data-driven strategy, using our in-house analytics platform Boostify and creative performance tools like Motionapp to help brands grow sustainably and intelligently. We’re a small but mighty team of strategists, creatives, and analysts — collaborative, thoughtful, and results-driven. We want a Creative Strategist to help us ship more winning ads Who you are You're a Creative Strategist. You've always been interested in both sides of marketing. The art & the science. Maybe you started as a media buyer but always had a creative side. Or, you began in design but felt like you wanted to connect your art better to results. Either way, you thrive on creating thumb-stopping creative that looks great and gets results. You have experience in e-commerce, specifically in beauty, wellness & fashion. You understand metrics like thumbstop rate, hold rate, CTR, CVR, CPA.
What you’ll do:
Own the end-to-end creative strategy process turning research, competitor intel, creative instinct, and performance data into new top-performing ads Execute a mix of iterations (quick ad wins) and big swings (longer, more complex ad ideas) to scale ad spend Collaborate with designers, writers, and media buyers to turn napkin ideas into high-performing campaigns Monitor ad performance, analyze data, and continuously optimize campaigns for maximum impact. Work with cross-functional teams, including performance marketing and product teams, to ensure alignment on creative direction and performance metrics. Stay on top of the latest trends, techniques, and platforms, using them to inspire fresh creative ideas.
What you’ll bring:
3-4 years of extensive media buying experience, particularly with Facebook (e.g. Growth Marketing, Creative Strategist, Media Buyer, Performance marketing etc.).Understanding of the importance of creative in the paid media landscape Strong understanding of ad performance metrics and how to translate data into actionable creative insights. Experience with platforms like Facebook, Instagram, You Tube, Tik Tok, and other digital marketing channels. Excellent communication and collaboration skills—you know how to inspire and guide creative teams to meet business goals. A passion for creativity and a knack for combining data with storytelling to craft engaging and high-performing ads. Experience building creative briefs and guiding projects from ideation to execution.
Also on the board Same function, level within a rung
Level
Senior
Location
New York, NY
Occupation
Market Research Analysts and Marketing Specialists
Industry
Advertising Agencies
Posted
2 days ago