Advertising Coordinator

Advertising Coordinator The Advertising Coordinator plans, buys, and optimizes ad placements across digital and traditional media. This role ensures campaigns reach the right audiences at the right time while maximizing performance and return on investment. Working closely with the Creative team and account teams, the Coordinator translates campaign strategy into effective media placements across social media, streaming, programmatic display, and other channels. The role requires strong analytical skills, attention to detail, and the ability to manage multiple campaigns in a fast-paced agency environment. Media Planning & Buying Develop media buying strategies aligned with campaign goals, target audiences, and budgets Plan and purchase advertising placements across digital and traditional platforms, including social media, streaming/CTV, search, and programmatic networks Identify optimal media channels and vendors to reach target audiences efficiently Negotiate rates and placements with media vendors when applicable Campaign Execution Set up, schedule, and launch advertising campaigns across platforms such as Meta, LinkedIn, Google, and BasisEnsure all campaigns meet platform requirements, targeting specifications, and timelines Coordinate with creative and account teams to align ad assets with campaign strategy Manage campaign pacing and adjust placements as needed to meet budget and performance targets Performance Monitoring & Optimization Track campaign performance using platform analytics and reporting tools Optimize campaigns by adjusting targeting, budgets, creative rotation, and placements Analyze key performance metrics and provide actionable insights to internal teams and clients Prepare performance metrics and campaign reports Vendor & Platform Management Maintain relationships with media vendors and advertising platforms Stay informed on emerging media channels, targeting capabilities, and advertising trends Evaluate new tools and platforms that could enhance campaign performance Budget & Financial Management Manage campaign budgets and monitor spending across platforms Ensure advertising spend aligns with approved media plans and client budgets Assist with billing reconciliation and invoice tracking for media placements

Sachs Media is an equal-opportunity employer. Successful candidates must possess valid authorization to work in the United States and not require future sponsorship for employment.