GM, TikTok Shop Ops

General Manager, TikTokShopOperations Aboutthe RoleSuperoOrdinary isseekingaVP, TikTokShopOperationstoleadandscaleitssocialcommercebusinessacrossbrands, sales, marketing, andoperations. Thisisahigh-impactseniorleadershiproleforacommerciallymindedoperatorwhounderstandshowtobuildbusinessesthrough TikTokShopandthebroadersocialcommerceecosystem. You’llowntheoperatingperformanceofthebusiness, leadahigh-performingteam, partnercloselywithbrandsandcreators, andtranslatecommercialopportunitiesintomeasurablerevenueandprofit. We’relookingforsomeonewhocanmoveseamlesslybetweenstrategyandexecution—someonewhocanlookataP&Linthemorning, workthroughabrandgrowthplanwithaclientintheafternoon, andcoachtheirteamonexecutionthesameday. WhatYou’llOwnP&L&Business Performance: Ownthefinancialperformanceofthe TikTokShopbusiness, includingrevenue, grossmargin, contribution, forecasting, andoperatingefficiency. Social CommerceStrategy: Developandexecutethestrategyforgrowingthe TikTokShopbusiness, identifyingnewopportunitiesacrossbrands, categories, creators, content, andcommerce. Brand Leadership: Serveasaseniorstrategicpartnertobrandclients, helpingthemdevelopandexecutewinning TikTokShopstrategiesthatdrivesustainablegrowth. Sales&Growth: Partnerwithsalesandbusinessdevelopmenttoidentify, pitch, andwinnewbrandopportunitieswhileexpandingexistingrelationships. Marketing&Merchandising: Workcloselywithmarketing, creative, content, andmerchandisingteamstobuildcompellingcampaigns, promotions, livecommerceprograms, andproductstrategies. Team Leadership: Leadanddevelopcross-functionalsocialcommerceteamsspanningaccountmanagement, sales, operations, marketing, andotherfunctions. Buildtheorganizationalstructure, processes, andtalentneededtoscale. TikTokShopOperations: Overseetheoperatingengineacrossstorefronts, campaigns, promotions, affiliates, creators, liveshopping, inventoryconsiderations, andplatforminitiatives. Performance&Analytics: EstablishtheKPIs, reporting, andoperatingcadenceneededtounderstandwhatisdrivinggrowthandwheretooptimize. Cross-Functional Leadership: PartnercloselywiththeCOO, Finance, Sales, Marketing, Creative, andotherleadershipteamstoalignprioritiesanddrivecompany-widegrowth. Platform&Market Expertise: Staydeeplyconnectedto TikTokShoptrends, platformchanges, emergingcommercemodels, creatordynamics, andcompetitiveactivity. WhatWe’reLookingFor10+yearsofexperienceine-commerce, socialcommerce, digitalmarketing, marketplaces, consumerbrands, orarelatedfield, withsignificantleadershipexperience. Deepunderstandingof TikTokShopandsocialcommerce, includingcreators, affiliates, content, liveshopping, paidmedia, promotions, andplatformmechanics. DemonstratedexperienceowningorsignificantlyinfluencingaP&Landmanagingabusinessagainstrevenue, margin, andprofitabilitygoals. Provenabilitytoleadandscalehigh-performing, cross-functionalteams. Strongcommercialinstinctsandexperienceworkingdirectlywithbrands, clients, orexternalpartners. Atrackrecordofdrivingmeaningfulrevenuegrowthandturningstrategyintoexecution. Stronganalyticalandfinancialacumen, comfortablediggingintothenumbers, understandinguniteconomics, andmakingdecisionsbasedonperformancedata. Excellentexecutivepresenceandcommunicationskills, withtheabilitytoinfluencebothinternalteamsandseniorbrandstakeholders. Entrepreneurialmindsetandcomfortoperatinginambiguity, buildingnewprocesses, andcreatingstructurewhereitdoesn’tyetexist. Highownershipandurgency, withabiastowardactionandproblem-solving. TheIdealLeaderThepersoninthisroleisequalpartsoperator, commercialleader, andsocialcommerceexpert. You’renotjustmanaginga TikTokShopchannel, youunderstandhowbrand, content, creators, sales, marketing, andoperationscometogethertobuildascalablecommercebusiness.