Sales Representative - South Bay

Alluvial Wine & Spirits: Alluvial Wine & Spirits is seeking a Wine Sales Representative to grow sales, develop new accounts, and build lasting relationships with restaurant, bar, and retail buyers. This role requires strong wine knowledge, consistent follow-through, and the ability to turn account relationships into repeat business. Previous wine or spirits distributor sales experience is required.

Responsibilities: Manage and grow an assigned territory through regular account visits, follow-up, and prospecting. Open new accounts and expand placements within existing restaurant, bar, and retail accounts. Conduct buyer tastings, portfolio presentations, and staff education. Recommend products that fit each account's clientele, price points, and beverage program. Meet sales goals while supporting account retention and repeat orders. Plan efficient routes and maintain accurate account notes, sales activity, and follow-up records. Communicate pricing, availability, new releases, and promotions accurately. Coordinate with internal teams on orders, inventory, deliveries, and customer service issues. Stay informed about market trends, competing portfolios, and opportunities in the territory. Represent Alluvial professionally at tastings, trade events, and account visits.

Required qualifications: Prior sales experience with a wine or spirits distributor, including direct responsibility for account development and territory sales. Demonstrated success opening accounts, growing existing business, and meeting sales goals. Working knowledge of major wine regions, grape varieties, styles, and food pairings. Understanding of distributor operations, including pricing, ordering, inventory, and delivery coordination. Strong communication, presentation, negotiation, and relationship-building skills. Excellent organization and follow-through, with the ability to manage a field-based schedule independently. Comfort using sales software, CRM tools, and spreadsheets. Ability to travel throughout the assigned territory and attend occasional evening tastings or events.

Qualifications: Established relationships with restaurant, bar, or retail wine buyers. Experience selling to both on-premise and off-premise accounts. Wine education or certification, such as WSET or Court of Master Sommeliers coursework.

Job category: Sales and Marketing