Senior Manager, Experiential Marketing & Events

Senior Manager, Experiential Marketing & Events New York, United StatesGumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia. Our principles guide our work every day and are as follows: Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners. Make it Happen: We have a bias for action and take ownership to deliver results. Always Innovate: We push boundaries with creativity and technology. Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive. The Senior Manager, Experiential Marketing & Events shapes and executes GumGum’s global experiential marketing strategy to drive brand awareness, client engagement, and marketing-sourced revenue. Reporting to the VP of Marketing Strategy & Operations, this leader oversees end-to-end planning and execution for major tentpole activations—such as POSSIBLE, CES, and Cannes—alongside regional events, hosted activations, and sponsorships across North America and EMEA. The role requires managing event budgets, external agencies, and internal resources while partnering closely with Sales, Brand, Demand Gen, Communications, and Executive Leadership to deliver immersive brand experiences. What You'll Achieve Own the end-to-end global experiential marketing and events strategy, including annual roadmaps and budget management. Lead the planning and execution of flagship brand activations such as POSSIBLE, CES, and Cannes, as well as regional events across North America and EMEA.Oversee event production, venue logistics, content capture, executive involvement, post-event reporting, and vendor contracts. Coach and develop a direct report while building and managing a global network of agencies, production partners, and contractors. Define experience KPIs tied to brand awareness, pipeline creation, client retention, and marketing-sourced revenue. Track and report event performance and ROI using Salesforce, internal dashboards, and post-mortem updates. Collaborate cross-functionally with Sales, Brand, Creative, Comms, Demand Gen, and Executive Leadership to align brand standards and event goals Skills You'll Bring8–10 years of event and experiential marketing experience, preferably in adtech or media environments. Bachelor's degree in marketing, communications, business, or a related field. Deep expertise in executing high-stakes global and regional events with executive visibility and revenue accountability. Technical proficiency with marketing and management tools such as Salesforce, Splash, Monday.com, and content capture platforms. Demonstrated skills in strategic planning, brand storytelling, immersive experience design, vendor management, and budgeting. Ability to travel domestically and internationally for major events (e.g., CES, Cannes, POSSIBLE).Exceptional communication and cross-functional leadership skills with an agile, high-ownership mindset.