Senior Data Analyst (Strategy)

Responsibilities: Design and manage audience segmentation strategies aligned with customer journeys and campaign objectives. Collaborate with marketing, CRM, and paid media teams to define audience needs for personalization and targeting. Translate marketing briefs into segmentation logic using behavioral, transactional, and CRM data. Define audience use cases across channels including email, paid media, on-site personalization, and app messaging. Support experimentation strategies through strategic audience design (e.g., test vs. control groups).Provide audience strategy documentation including target logic, expected reach, and overlap/suppression analysis. Work with analytics and measurement teams to assess campaign performance by segment and lifecycle stage. Align with data and Mar Tech teams on available data inputs and platform capabilities to enable strategic delivery. Maintain awareness of industry trends in personalization, audience design, and privacy regulations (e.g., GDPR, CCPA).Adhere to company information security policies and complete required security awareness training Qualifications 3+ years of experience in audience strategy, CRM targeting, or digital campaign planning. Strong understanding of digital customer journeys and lifecycle marketing strategies. Familiarity with marketing analytics tools (e.g., GA4, Adobe Analytics) and CDPs (e.g., Adobe RT-CDP, Segment).Familiarity with data visualization tools (e.g., Tableau, DOMO)Experience partnering with marketing, CRM, or paid media teams to design personalized audience strategies. Experience in SQL or similar tools to support analysis and audience logic validation. Experience interpreting marketing goals and translating them into audience design and segmentation logic. Familiarity with A/B testing, holdout methodology, and other campaign measurement frameworks. Background in B2C sectors such as retail, eCommerce, or subscription services preferredWHAT WE OFFERRemote Work Model💻: We enhance flexibility, foster productivity, and facilitate a healthier work-life balance for our employees! Mental Health & Support💆🏻 ♀️: Free company subscription to our mental health & support partner ‘’Openup’’.Referral Program👫🏻: Our referral program ‘’Friends 2 Work’’ encourages our employees to refer their friends followed by a cash award once they are hired. Self-Improvement💪🏻: Access to numerous online courses and training in our own in-house training platform NMQ Academy & access to our exclusive Mentorship Program provided by our brilliant senior peers. Team Environment👑: We give you to opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story! If our rhythm resonates with you, we'd love to meet. Please apply with your CV.By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at www.nmqdigital.com. NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Great orchestration requires every voice in the room. Don't be discouraged if you feel you don't meet every single requirement for a role growth is part of how we play, and there is always room to develop your craft at NMQ.Should your application be successful, a member of our Talent Acquisition team will be in touch shortly. If you are not contacted within 30 days regarding the position you applied for, please consider that your application has not been successful for that role.