Senior Performance Creative Strategist, DTC Supplements (Direct Response)

Position Summary: The Creative Strategist owns the copy behind every paid social ad we run: the concepts, leads, hooks, and scripts that turn ad spend into revenue. This is a writing-first role for someone fluent in direct-response principles, including awareness levels, market sophistication, and hook-lead-mechanism-proof-offer architecture, who can translate consumer insight and performance data into ads that convert. The Creative Strategist works directly with the Founder and has full ownership of copy direction. Editors and designers execute the scripts this role writes; every ad produced by the team originates as this role's copy.

Key Responsibilities: Copywriting: Write high-converting leads, hooks, scripts, VSLs, and advertorials grounded in a clear mechanism. Competitor & Market Research: Monitor the Meta Ad Library, Tik Tok, and Trend Track to analyse competitor and category creative, identifying the structural patterns behind what performs. Concept Development: Generate ad concepts and storylines from consumer insight, mapped to audience awareness level and market sophistication. Brief Production: Translate scripts into creative briefs that editors and designers can execute without additional guidance. Data-Driven Iteration: Analyse CTR, hook rate, hold rate, and ROAS to determine which concepts to kill and which to scale. Variant Production: Produce new hooks, leads, VSL cuts, and advertorial reformats of winning ads alongside new concept development. Pipeline Management: Manage the creative pipeline end-to-end.

Required: Demonstrated direct-response copywriting experience, with fluency in awareness levels, market sophistication, and hook/lead/mechanism/proof/offer architecture. Strong, well-articulated point of view on effective creative, with the ability to identify and explain what makes specific ads work or fail. Ability to identify patterns across a large sample of ads and translate them into original concepts. High attention to detail across scripts, briefs, and finished creative. Comfort generating a high volume of concepts and iterating quickly based on performance data, rather than over-investing in any single idea. Self-directed working style with the ability to take a goal and execute independently.

Preferred: Working knowledge of Meta and Tik Tok ad platforms and the mechanics of high-performing short-form video. Familiarity with using LLMs as part of a copywriting workflow. E-commerce or DTC experience is a plus; candidates without direct experience should demonstrate active, ongoing study of DTC brands, funnels, and direct-response copy. Supplement or health category experience is a strong plus. Compensation Structure This role is structured as a base salary plus uncapped, performance-based commission tied to monthly Meta ad spend growth. Ramp Period: An initial ramp period (approximately 30-60 days) includes a guaranteed base salary, independent of performance, to support onboarding and early concept development. Ongoing Structure: Following the ramp period, compensation shifts to a base salary plus an uncapped, tiered commission based on monthly Meta ad spend performance. There is no ceiling on earning potential; compensation scales directly with the ad spend growth this role drives.

Work Environment: Fully remote position with flexible working hours. Direct access to and regular collaboration with the Founder. Fast-paced, high-ownership environment with no approval layers between concept and execution. Every tool paid for. Meta, Trend Track, the AI stack, whatever you need. Performance and outcomes are prioritised over hours worked or process. What We Value Output-Focused: We prioritise and reward results. Accountability: Team members own their decisions, mistakes, and outcomes. Thirst for Knowledge: We learn continuously from data, customers, and each other.

Hiring Process: HOW TO APPLYDo not send us a CV or a traditional portfolio. Send us one Loom video, three to five minutes max. THIS IS NON NEGOTIABLE.In the Loom: Show us 2 to 3 ad concepts you came up with that actually ran on paid traffic. Any format: video, static, script, brief, whatever. Tell us exactly what your part was on each one. Walk us through the thinking: who it was for, the angle, and why it worked or didn't. Show us the results: spend, ROAS, CTR, whatever you have. If you don't have access, say so. Send your loom video here: No slides. Show us the work and talk us through it. Applications without a Loom will not be reviewed.