zocdocBrooklyn, NY
Senior Data Scientist, Marketing
Senior Data Scientist, Marketing
Senior Data Scientist, Marketing
zocdocBrooklyn, NY
today
Other Scientific and Technical Consulting ServicesOffices of PhysiciansResearch and Development in Biotechnology
Apply for this role (opens in a new tab)Overview:
As a Data Scientist on Zocdoc’s Marketplace Data Science team, you will shape how we measure and optimize paid marketing and CRM. You’ll drive data-driven growth by designing attribution and incrementality studies, guiding experimentation, and informing spend allocation with cross-functional partners. Your work will influence channel strategy, campaign ROI, and lifecycle engagement, enabling scalable, evidence-based marketing decisions. Join a mission-driven, collaborative team solving complex problems to give patients more power over their care. Compensation / Benefits Flexible, hybrid work environment Unlimited vacation / competitive PTO 100% paid employee health benefits 401(k) with employer match Sabbatical leave (5+ years) Parental leave and fertility/family planning reimbursement
Responsibilities:
Lead marketing attribution and incrementality studies to quantify true impact of investments Design and interpret rigorous experiments (geo tests, conversion lift) for funnel optimization Collaborate with Marketing channel owners to improve efficiency across SEM, influencer, and offline channels Conduct lifecycle analytics across email, push, and SMS to improve activation and retention Analyze paid marketing and CRM channel performance and identify optimization opportunities Build and operationalize core marketing performance data assets and dashboards for self-serve reporting Create clear executive-ready presentations and insights to influence strategic marketing decisions
Key requirements:
3+ years in marketing data science, analytics, or growth analytics roles Experience with marketing attribution, experimentation, or incrementality testing Ability to translate quantitative findings into business insights Strong attention to detail and result validation Foundational understanding of statistics, experimentation, and predictive modeling Proficient in SQL and/or Python or R Experience partnering with Marketing, Finance, and Product stakeholders Thrives in a fast-paced, data-driven environment Cross-functional collaboration Strong analytical thinking Effective communication of complex insights SQL Python or R Marketing attribution
Also on the board Same function, level within a rung
Level
Senior
Location
Brooklyn, NY
Occupation
Market Research Analysts and Marketing Specialists
Industry
Other Scientific and Technical Consulting Services
Posted
today