high lifeJersey City, NJ
Vice President, Integrated Marketing
$275,000
Apply (opens in a new tab)Vice President, Integrated Marketing
Vice President, Integrated Marketing
high lifeJersey City, NJ
yesterday
$275,000
Marketing ManagersAdvertising and Promotions ManagersMarket Research Analysts and Marketing Specialists
Apply for this role (opens in a new tab)High Life is building its dedicated marketing function across Reebok, Champion and other strong athletic apparel brands. This leader will unite media, creative and content under one plan, turn retailer and consumer data into smarter spend, and make every dollar work harder to grow the business. This is a rare chance to build a team and a playbook at scale, working directly with executive leaders. We are looking for a strategic marketing and media leader with deep experience in team and agency management, marketing operations, budget optimization, and integrated planning across multiple brands. Responsible for leading marketing and media strategy across retail partners, marketplaces, and brand DTC channels to drive sales, build consumer awareness, and maximize budget efficiency. Oversees the development of best-in-class, channel-specific content tailored to each customer and consumer audience. Builds strong cross-functional partnerships with Sales, Product, Planning, Creative, and executive leadership to align priorities and deliver business growth.
Responsibilities:
- Lead Marketing and Media for all brands and categories
- Build long term plans to maximize sales and achieve business targets utilizing paid media such as on and off platform advertising, SEO strategy, and affiliate marketing, as well as earned media such as social media channels, public relations, influencers, and reviews.
- Maximize conversion while minimizing cannibalization across brands and categories.
- Oversee marketing budgets, driving key success metrics and maximizing returns and efficiency for media and content spend
- Collaborate with Executive Leadership and sales leads to create annual media and content budgets for each brand.
- Manage photography, talent and creative costs, evaluating in-house, agency and AI-enabled options.
- Manage budget on a monthly basis with CFO, sharing recommendations for realignment based on KPIs on a real time basis
- Build and manage reporting to be shared with all stakeholders outlining ROI (ROAS, CPM, CTR, incrementality, and other key metrics to define success) and alignment with direct sales attribution.
- Build one consistent scorecard across agencies and partners to hold them accountable to the same measures.
- Build marketing analytics capability, using retailer, consumer and media data to test, measure and guide spend decisions, in partnership with Sales and Finance.
- Management of marketing relationships with Key retailers such as Amazon, Target, Walmart and other retail partners
- Act as lead with all retailer marketing organizations, conducting monthly and annual strategic reviews of the media plan and success, obtaining additional value add marketing services and programs.
- Work with business teams to support top to top, category lead and buyer meetings as needed to align sales plans with marketing efforts.
- Support senior business leaders with strategies on marketing spend to be executed by account to obtain their goals.
- Help select and manage marketing agencies and other various marketing vendors to create a best-in-class network of providers to guide and execute the marketing, media, and brand strategy at retail
- Create clear plans and regularly evaluate the success of agency work, holding strong accountability with partners to deliver to business goals.
- Oversee Marketing Operations as it relates to content creation, develop and execute SOP to best manage processes.
- Lead content creation team to prioritize, optimize, and execute all digital needs in a timely and cost-effective manner.
- Work with external partners to provide services needed for content creation, leveraging internal and external data to test and iterate on content that will align with success factors for the business.
- Create and own best practices and standard operating procedures to ensure proper delivery of needed assets.
- Lead creative direction with the Creative Director, including in-house shoots and creative production, to keep brands distinct and assets efficient.
- Act as connection to AMG as it relates to shared AMG marketing agreements and vendor contracts to maximize leverage across High Life brands. Coordinate with these teams as needed for project execution.
- Align regularly on opportunities for leverage and brand success.
- Communicate effectively with IP partners and other non-AMG licensees to maximize brand positioning.
- Work with IP stakeholders on media and marketing plans, negotiating IP involvement, support and collaboration on all campaigns
- Work with other third-party operators to ensure brand alignment, efficiency, and optimize spend based on external media strategies at the brand level.
- Aid in strategy for marketing systems and technology needed to execute marketing needs, manage customer and consumer data, and build an efficient platform for use by multiple internal and external partners.
- Work with IT and external sources to build the needed system framework to support digital excellence.
- Align across High Life & AMG to optimize marketing systems, reporting and tools creating best practices.
Qualifications:
Bachelor’s degree or equivalent combination of education and experience. Minimum of 15 years of progressive experience in marketing and media, including marketing operations, agency management, and leadership across multiple brands, channels, and customer segments. Proficiency with DAM and PIM systems, eCommerce platforms, email and social media tools, customer and consumer data platforms, and wholesale vendor marketing portals. Proven experience building marketing analytics and performance metrics (including incrementality and ROI measurement), managing budgets, leading internal and external partnerships, and negotiating with retail and agency partners. Strong foundation in marketing operations, agency management, media and integrated planning, with working knowledge of brand management, consumer insights, creative development, communications, analytics, and business planning. Strong business acumen and analytical capabilities, with the ability to leverage consumer data, market intelligence, financial information, research methodologies, and quantitative analysis to inform strategic decisions, accelerate revenue growth, and improve organizational performance. Demonstrated ability to define and solve complex business challenges, evaluate alternatives, exercise sound judgment, and lead long-range strategic planning, growth initiatives, organizational change, and cross-functional execution. Highly organized and results-oriented, with the ability to prioritize competing demands, manage multiple projects and deadlines, execute with urgency, and thrive in a fast-paced, evolving business environment. Annual salary range starting at $275,000+The disclosed salary range is commensurate with experience and does not reflect the total compensation package. Our associates have access to other valuable benefits that our Human Resources team is happy to share with candidates during the interview process.
Also on the board Same function, level within a rung
Level
Manager
Salary
$275,000
Location
Jersey City, NJ
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
yesterday