Lead Generation Specialist

SUMMARY: The Lead Generation Specialist, researches, identifies, organizes, tracks and reports leads as they move through the sales cycle. This expert captures new prospects through a variety of focused and campaign driven methods, qualifies them and manages and inputs them into CRM and other automation tools to generate hot leads. Primary JOB FUNCTIONS INCLUDE:Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc. Qualify incoming leads to determine placement in the marketing funnel. Assist in the development of content for inbound lead channels. Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts. Manage leads in the pipeline to the point of channel handoff. Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events. Secondary JOB FUNCTIONS INCLUDE:Support other targeted lead generation events such as national trade shows and regional "road show" events. Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.

Communication Customer Prospecting Content Presentation Skills Organizational Skills Analytical Skills Marketing Campaign Skills Knowledge of SEO/SEMKEY DOVER COMPETENCIES:Builds and Manages Collaborative Relationships: Establishes and nurtures numerous relationships within VSG, Dover and, most importantly, our channel partners. Takes action to partner with the communities in which we operate and to be an appropriate corporate citizen. Change Leadership: Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same direction. Influences others in a mature and empowering manner. Motivates and Inspires: Creates an environment that stimulates others to follow. Builds teams that fully use individuals' capabilities, creating results beyond just the sum of the parts. Self-Awareness and Personal Development: Role models a personal leadership style that includes self-awareness; accepts feedback, understands and maximizes strengths while working to overcome weaknesses.