Digital Marketing Manager

About the Role: We're looking for a full-funnel Digital Marketing Manager to own and grow our digital presence — from top-of-funnel awareness to bottom-of-funnel conversion. You'll manage paid media, email/CRM, SEO, and social strategy, working cross-functionally with our creative, e-commerce, and customer service teams. This is a hands-on role for someone who can both strategize and execute.

What You'll Do: Plan, launch, and optimize paid campaigns across Meta, Google, and emerging platforms Own email/CRM marketing strategy — segmentation, flows, campaigns, and revenue reporting Drive organic growth through SEO strategy, on-site optimization, and content planning Manage and grow BabyGold's social media presence in partnership with our social/UGC team Analyze performance across channels and turn data into actionable recommendations Manage marketing budget allocation and report on ROI/ROAS across channels Partner with creative and product teams to align campaigns with new launches Stay ahead of digital marketing trends, platform changes, and industry best practices What You Bring 3–5 years of experience in digital marketing, ideally in e-commerce, DTC, or retail Proven experience managing paid media budgets with measurable ROI Hands-on experience with email/CRM platforms (Klaviyo experience a plus) Working knowledge of SEO fundamentals and analytics tools (GA4, etc.) Strong analytical skills — comfortable pulling and interpreting your own data Excellent written and verbal communication skills A collaborative, detail-oriented approach and comfort in a fast-paced, growing company Must be able to work in-person at our Los Angeles studio, Monday–Friday Why BabyGold Be part of a fast-growing, Los Angeles based brand with in-house manufacturing Direct collaboration with founders and cross-functional teams