Head of In-House Performance Marketing & Franchise Growth

Empower Brands in Richmond, VA is seeking a Director of Performance Marketing to build and lead a centralized franchisee growth capability across our portfolio of brands. You will oversee paid media strategy, platform management, and franchisee performance reporting, partnering with cross-functional teams to ensure local lead generation and conversion. The ideal candidate brings strong performance marketing experience, multi-location background, and the ability to translate strategy into