hiresparks av recruitingDenver, CO
AV/IT Dealer Channel Leader
AV/IT Dealer Channel Leader
AV/IT Dealer Channel Leader
hiresparks av recruitingDenver, CO
yesterday
Sales ManagersSales Representatives of Services, Except Advertising, Insurance, Financial Services, and TravelSales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Wholesale Trade Agents and BrokersElectronics and Appliance RetailersComputer and Computer Peripheral Equipment and Software Merchant Wholesalers
Apply for this role →Channel Sales Manager This is a remote position.
Job Description:
The Channel Sales Manager is responsible for driving revenue growth through AV/UC reseller and integrator partners within the mid-market segment. This role combines channel development, direct sales execution, and go-to-market validation, requiring a hands-on, results-driven approach. You will be given verticals and an initial pipeline, but success depends on the ability to generate demand through partners, not just manage inbound opportunities. This is a builder + hunter role — responsible for developing partner channels while simultaneously closing deals. The position focuses on identifying which combinations of customer segments, partner types, and sales messaging create repeatable revenue, using real-world deal execution and partner engagement to refine the go-to-market approach.
Job Duties:
- Sell complex AV (Audio Visual)/Interactive Display solutions through reseller and integrator partners
- Build, activate, and grow relationships across AV/IT channel partners (VARs, MSPs, integrators)
- Generate pipeline through partner engagement and outbound efforts; identify and develop mid-market opportunities
- Develop and refine value propositions while testing customer segments, partner types, and messaging to drive repeatable revenue
- Maintain partner/customer relationships, track pipeline and forecasts, and use market insights to continuously improve sales strategy
Requirements:
- Bachelor's degree or equivalent; 4+ years B2B technology sales (AV/Interactive Display preferred)
- Proven ability to generate pipeline and close deals through channel partners
- Experience succeeding without inbound demand or strong brand-driven lead flow
- Track record owning full sales cycle with personally attributable revenue results
- Ability to operate in build-stage environments
- Experience working with AV integrators, VARs, MSPs; existing partner relationships preferred
- Strong understanding of channel economics, partner incentives, and reseller models
- Experience selling into mid-market accounts with knowledge of IT buyers and procurement processes
- Ability to translate products into multiple value propositions and validate messaging through live deals
- Background in AV/UC or similar technologies; strong communication, negotiation, and builder + hunter mindset
- Remote Opportunity, travel required (30 - 40%).
Also on the board Same function, level within a rung
Level
Senior
Location
Denver, CO
Occupation
Sales Managers
Industry
Wholesale Trade Agents and Brokers
Posted
yesterday