Social Media Growth Strategist — Personal Brand

🚨IMPORTANT: This is a SENIOR-LEVEL position. You must have proven experience scaling a personal brand, creator, or influencer with 200,000+ followers. If you do not have this experience, please do not apply.

ABOUT THE ROLE: We’re looking for an exceptional Social Media Growth Strategist to take full strategic ownership of an established personal brand with 250,000+ followers, primarily across Instagram and TikTok. This is not a company social media role. You will be working directly with a personality-led personal brand in the wellness and longevity space. The goal is simple: Turn an already-large personal brand into a significantly bigger one. That means understanding the person behind the account—their voice, opinions, expertise, lifestyle, audience and personality, and turning all of it into content people want to watch, share, debate, save and follow. We don’t need someone to simply post content. We need someone constantly asking: What should she talk about next? What is her strongest opinion on this? What’s the hook? What will make someone send this to a friend? What will create conversation? What worked last week? What should we double down on? What should we stop doing? WHAT YOU'LL OWN•⁠ ⁠Own the personal brand’s Instagram and TikTok growth strategy.•⁠ ⁠Build and manage the complete content calendar.•⁠ ⁠Develop original content concepts and scripts.•⁠ ⁠Provide at least 3 strong hooks for every major piece of content.•⁠ ⁠Develop cover titles, captions and CTAs designed for reach and engagement.•⁠ ⁠Analyze historical content and identify exactly what performed, why, and what should be repeated or expanded.•⁠ ⁠Research viral content and emerging formats every day.•⁠ ⁠Track what leading creators and personal brands are doing.•⁠ ⁠Identify conversations and trends the personal brand should have an opinion on.•⁠ ⁠Analyze competitors’ highest-performing content and explain why it worked.•⁠ ⁠Study comments on viral posts to understand what people disagree with, question, fear, want and share.•⁠ ⁠Turn those insights into original content, rather than simply copying trends.•⁠ ⁠Use AI tools daily for research, ideation, analysis, hook development and testing.•⁠ ⁠Edit Reels and short-form video content for Instagram and TikTok.•⁠ ⁠Turn raw footage into polished, engaging content, including cuts, pacing, captions, text overlays, audio and other edits optimized for retention and engagement.•⁠ ⁠Create each piece of content with a clear hook, structure, pacing, visual direction, cover and CTA.•⁠ ⁠Review finished content before publishing.•⁠ ⁠Review analytics weekly and translate the numbers into specific changes.•⁠ ⁠Manage community engagement across comments and DMs.•⁠ ⁠Work directly with the personal brand every day to brainstorm and rapidly develop ideas. THE PERSON WE WANTYou live and breathe social media. You notice a viral format and immediately understand why it worked. You can look at a Reel with 10 million views and break down the hook, retention, emotion, controversy, shareability and audience psychology behind it. You don’t wait for someone to tell you what to post. You come in saying:“I found this last night. It’s exploding. Here’s why. Here’s our angle. Here are three hooks. Let’s shoot it today.”That’s the level of ownership we’re looking for.

WHAT SUCCESS LOOKS LIKE: You become the strategic brain behind the personal brand’s social growth. Every week, you should be able to tell us: Here’s what worked. Here’s why. Here’s what didn’t. Here’s what we’re doubling down on. Here’s what we’re testing next. The objective isn’t simply more content. It’s more reach, more shares, more conversation, more followers and a much bigger personal brand.

Required: Proven experience scaling an already-established personal brand, creator or influencer account with 200,000+ followers. You must provide:•⁠ ⁠The account size when you became involved.•⁠ ⁠The account size after your involvement.•⁠ ⁠Your exact role in that growth.•⁠ ⁠Screenshots from Instagram/TikTok Insights or analytics dashboards.•⁠ ⁠Examples of content you personally strategized.•⁠ ⁠An explanation of why that content performed. You should also have:•⁠ ⁠Deep knowledge of Instagram and TikTok growth.•⁠ ⁠Strong understanding of hooks, retention, shares, saves and follower conversion.•⁠ ⁠Strong short-form video editing skills and experience editing Reels and TikToks.•⁠ ⁠Excellent creative direction skills.•⁠ ⁠Strong analytical skills.•⁠ ⁠Daily experience using AI for social media strategy and research.•⁠ ⁠The ability to work extremely quickly and iterate without ego.•⁠ ⁠Excellent communication skills. Experience in wellness, longevity, health or lifestyle personal brands is a plus. LOOKING AHEADThe role will initially focus heavily on Instagram and TikTok. Over time, it will expand into YouTube and the broader personal-brand ecosystem, with the opportunity to become the person responsible for social growth across every major platform. LOCATION & SCHEDULEOn-site Monday–Friday — Miami Beach, Florida You must be able to commute to our office. Occasional remote weekend availability is required. COMPENSATION$8,000–$10,000, depending on experience, qualifications, and overall fit for the role. TO APPLY⚠️ Applications are accepted ONLY by email. Send your application to hello@wellsociety.com with:1.⁠ ⁠The personal brands, creators or influencers whose accounts you have scaled.2.⁠ ⁠Their follower count before and after your involvement.3.⁠ ⁠Your exact role.4.⁠ ⁠Screenshots or analytics proving the results.5.⁠ ⁠Links to 3–5 pieces of content you personally strategized.6.⁠ ⁠A short explanation of why those pieces performed.7.⁠ ⁠Examples of Reels or short-form content you personally edited.8.⁠ ⁠Your portfolio.9.⁠ ⁠Your compensation expectations/rate. PLEASE INCLUDESubject line: Social Media Growth Strategist Application – First Name Last NameIf your experience is primarily managing company social accounts or building small accounts from zero, this is probably not the right role. We are looking for someone who knows how to take an already-established personality-led brand and make it impossible to ignore.