Marketing Growth Lead-US

Key Responsibilities: Lead end-to-end go-to-market (GTM) strategy, product launch, and localized growth for AI consumer products in the US market. Drive offline ground promotion across US universities and key cities, and build Campus Ambassador / City Launcher promotion frameworks from 0 to 1.Plan and execute campus events, community partnerships, brand sponsorships, influencer marketing campaigns, and targeted growth experiments. Conduct deep dive into US Gen Z user insights, continuously validate high-impact growth tactics, and scale proven approaches. Build and manage the local US operations team and partner ecosystem, with full accountability for user growth and market penetration.

Qualifications: 1+ years of relevant experience in US market operations, consumer internet, or early-stage startups. Fluent, compelling English communication skills; ability to deliver speeches, energize in-person events, and persuade users independently. Strong execution orientation, willing to take a hands-on approach to ground promotion and user growth, rather than focusing solely on strategy. Proven track record of 0-to-1 growth or successful product launch in the US market. Deep familiarity with US Gen Z culture and campus dynamics; active daily user of TikTok/Instagram with a solid understanding of their content propagation logic. Prior experience in social products, campus promotion, community growth, field marketing, or ambassador programs is highly preferred. Genuine passion for social and AI consumer products; enjoys meeting new people and organizing/participating in community events.