Vice President Marketing

Key Responsibilities: Lead Generation and Customer Acquisition Develop and execute marketing programs that generate qualified insurance prospects and profitable new business across the agency network. Test and optimize channels including paid search, local search, digital advertising, email and strategic partnerships. Allocate marketing investment based on lead quality, conversion rates and customer acquisition economics. Partner with agency leaders and operations teams to improve lead routing, follow-up and conversion. Develop cross-sell campaigns that deepen existing customer relationships and expand revenue opportunities. Referral Marketing and Local Agency Growth Identify successful referral practices across the agency network and translate them into repeatable programs. Develop outreach materials, partner campaigns and practical tools that help owners build relationships with local referral sources. Help agencies establish consistent outreach and follow-up practices, measuring the resulting referrals and sales. Agency Engagement and Marketing Adoption Work with agency support and training teams to make marketing resources accessible, relevant and easy to implement. Use campaign templates, short videos, live sessions and successful owner examples to encourage adoption. Gather agency feedback and refine programs based on participation, execution and business results. Build credibility with entrepreneurial owners and help them apply effective marketing practices within their businesses. New Agency Owner Recruitment Partner with franchise development to define target owner profiles and attract qualified prospects. Create coordinated campaigns across email, content, video, referral channels and sales follow-up. Develop nurturing programs that sustain engagement throughout an extended, consultative sales process. Track prospects from initial inquiry through qualification and agency launch, using conversion data to improve marketing performance. Marketing Leadership and Performance Set marketing priorities and guide a small creative team, coordinating external specialists as needed. Own marketing planning, budget recommendations and performance reporting. Maintain consistent brand messaging while addressing local agency needs. Collaborate with technology, operations and compliance teams to support effective execution and reliable measurement.

Qualifications: Demonstrated success leading marketing programs that drive lead generation, customer acquisition and sales conversion. Direct experience developing campaigns, managing budgets and evaluating performance against business outcomes. Experience supporting franchisees, independent agents, dealers or other distributed business owners. Strong understanding of referral marketing, CRM systems, marketing automation and lead nurturing. Ability to translate strategy into practical tools and programs that business owners will adopt. Strong communication and relationship-building skills, with the ability to influence across a distributed network. Comfort operating with a lean team and taking direct ownership of execution. Insurance or financial services experience is valuable but not required; relevant experience in franchise, dealer or other channel-based businesses will also be considered.