Affiliate Marketing Manager

Primary Responsibilities: Program Strategy & Growth – Understand client business objectives, revenue goals, customer acquisition priorities, margins, and channel strategy to develop affiliate programs that drive measurable growth. Client Leadership – Serve as a strategic advisor and primary point of contact for clients. Lead client calls, communicate recommendations clearly, manage expectations, and proactively identify new opportunities. Affiliate Recruitment & Development – Identify, recruit, activate, and grow relationships with high-value publishers including editorial sites, content creators, influencers, loyalty and cashback partners, sub-affiliate networks, deal partners, paid media affiliates, and other commerce partners. Amazon Affiliate Strategy – Manage and advise on Amazon-focused affiliate initiatives, including Amazon Creator Connections, Amazon Attribution, affiliate platforms supporting Amazon programs, creator recruitment, product activation, campaign strategy, sampling, and commission structures. Partner Economics & Commission Strategy – Develop commission and incentive structures based on partner type, traffic quality, customer value, incrementality, promotional opportunity, and expected return. Performance PR & Editorial Outreach – Identify relevant publications, journalists, editors, and commerce writers. Develop outreach strategies designed to secure high-quality editorial and product coverage. Paid Media Partnerships – Identify and evaluate affiliates using paid social, paid search, native advertising, and other media-buying models. Assess partner economics, compliance, scalability, and traffic quality. Program Analysis & Optimization – Analyze program performance to identify growth opportunities, attribution gaps, partner concentration, commission inefficiencies, underperforming segments, and areas for optimization. Incrementality & Partner Quality – Evaluate performance beyond attributed revenue alone by considering traffic generation, click behavior, customer acquisition, partner type, conversion behavior, content value, and incremental contribution. Reporting & Insights – Develop and present weekly, monthly, and quarterly performance reporting. Translate data into clear insights, recommendations, and next steps. Program Audits – Conduct strategic reviews of tracking, partner mix, commission structures, promotional activity, product feeds, campaign setup, recruitment opportunities, compliance, attribution, and competitive positioning. Account Maintenance & Program Operations – Oversee program health including applications, partner communications, creative assets, promotional updates, newsletters, campaign launches, tracking reviews, and other operational needs. Compliance & Brand Protection – Identify and address issues such as unauthorized trademark bidding, coupon leakage, inaccurate promotions, outdated codes, sub-affiliate transparency, and other program compliance concerns. Creative & Promotional Strategy – Work with clients and internal teams to develop promotional calendars, affiliate messaging, campaign assets, product priorities, and partner-facing materials. Cross-Channel Collaboration – Work with client ecommerce, Amazon, influencer, PR, merchandising, paid media, and internal marketing teams to ensure affiliate strategy supports broader business objectives. Emerging Commerce & AI Discovery – Stay current on changes in ecommerce, creator commerce, affiliate attribution, retail media, and AI-driven product discovery. This role requires a broad understanding of affiliate marketing, strong analytical thinking, excellent communication skills, and the ability to move comfortably between high-level strategy and hands-on execution. Those who take ownership of their clients' businesses, think proactively, and consistently identify opportunities to grow programs will thrive in this role. Who We’re Looking For We are looking for someone who: Takes ownership of client programs and approaches accounts with a business-owner mindset. Can independently develop and communicate strategic recommendations. Understands both the relationship-driven and analytical sides of affiliate marketing. Identifies opportunities proactively Can prioritize across multiple client accounts and competing business needs. Communicates clearly, professionally, and confidently with clients and partners. Understands how different affiliate partner models contribute value throughout the customer journey. Collaborates effectively with internal teams while maintaining accountability for their own accounts. Enjoys building relationships and developing long-term partnerships.

Minimum Qualifications: Required Bachelor’s degree in business, marketing, communications, advertising, public relations, or a related field 2+ years of affiliate, partnership, performance marketing, or related digital marketing experience. Demonstrated experience directly managing affiliate programs and client or brand relationships. Strong understanding of affiliate tracking networks and technology platforms such as Impact, Awin, Avant Link, CJ, Rakuten Advertising, Partnerize, ShareASale, or similar platforms. Understanding of affiliate tracking methodologies including cookies, server-to-server tracking, attribution models, promo code tracking, and ecommerce conversion tracking. Experience developing affiliate recruitment and partner growth strategies. Strong understanding of online publisher monetization models Experience analyzing affiliate performance and translating performance data into actionable recommendations. Strong written and verbal communication skills. Experience presenting strategy and performance results directly to clients or senior internal stakeholders. Demonstrated ability to manage multiple accounts, projects, deadlines, and priorities independently.

Additional Qualifications: Desired Agency or marketing consulting experience. Experience managing both DTC and Amazon affiliate programs. Experience with influencer marketing, creator partnerships, and product sampling programs. PR, editorial publishing, or commerce content experience. Partnership development and contract negotiation experience. Paid media affiliate, PPC, or media-buying experience. Experience developing differentiated commission structures and partner incentive strategies. Experience with affiliate program audits, incrementality analysis, or attribution analysis. Familiarity with AI-powered search, generative AI platforms, LLM-driven product discovery, and emerging conversational commerce models. Why Versa? Versa was established in 2012 by a team of online marketing veterans. We have a casual but results-driven environment where employees are encouraged to think independently, contribute ideas, and play a meaningful role in both agency and client growth. We believe strong account managers should be empowered to lead. Our team members are given the opportunity to develop deep client relationships, build expertise across emerging channels, and influence the strategy of the programs they manage. Great team, valued employees, solid benefits, and meaningful growth opportunities. About Versa Marketing Versa Marketing Inc. is a leading partner management and affiliate marketing agency based in Denver, CO.Our team is made up of experienced marketers who are passionate about building strong partnerships and producing measurable results. We operate under a simple philosophy: as an agency, we are only successful when our clients are successful. That philosophy drives us to manage every program with a high level of ownership, strategy, and accountability. Our Clients We manage performance marketing programs for brands across a wide range of industries, including apparel, beauty and cosmetics, outdoor gear, health and wellness, consumer products, office products, subscription businesses, travel, and ecommerce. Our programs span traditional affiliate marketing, creators and influencers, editorial commerce, Amazon affiliate programs, paid media partnerships, performance PR, and emerging commerce channels. Benefits & Compensation

Salary range: $65,000–$75,000 annually, based on experience. Fully remote position. Competitive benefits package including 401K with company matching Paid time off and company holidays. Versa Marketing is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.