R-174178 | Minneapolis, Minnesota, United States
Are you ready to join a team of innovators, creative thinkers andbrand and digital conversion gurus? The MDLZ USOmnichannel Marketing and Activationteam isdriving conversion across in-store and onlineonallourgreat brandsincluding OREO, Ritz, ClifBar and Sour Patch Kids. We'releveragingbest in class resourcesandtop tier customer relationshipsto bring our iconic brands into millions ofconsumers'homesevery day. It'san exciting place tobe – jointeamthat'shelping to build the future of FMCGconversion!
Ultimately, theSrTarget Omnichannel Activation Manageris responsible fordeliveringMondelez's long-term growth, activating our brands at our key customers to driveconversionand integrating all Target digital commerce operationsinto our everyday business management.
Main Responsibilities:
Develop and execute Omnichannel business plans in partnership with our Customer Business Teams andHQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, searchand activationare incorporated into customer plans. Lead digital stewardship - assess key flywheel opportunities, develop and drive projects to address opportunities, recordlearningsand best practices to be shared across the MDLZ organization. Partner across Target and the MDLZ organization to remove barriers for growth.
Drive omnichannel activations for MDLZ brands at Target in partnership with the CBT and headquarters brand teams. Develop and build strategies forbest-in-classconversion to propel our Target business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, programsell-inand execution. Manageagencies, partnershipsand cross-functionalstakeholdersas necessary to ensure program success.
Partner with our retailers to improve theirdigital commerce and activationcapabilitiesand roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.
KeyKPIs
Market share – total, in-store and online
Revenue and volume growth
Delivery of impactfulomnichannel marketing activations at Target
Stakeholders
External
Target Merchants, Target Site Merchants and Roundel
Internal
Target CBT: Customer Vice President, Director of Sales, Customer Category Manager, Operations Lead, Sales Analyst, and key cross functional business leads(Category Management, Trade Marketing, Finance)
Insights & Analytics teams across the organization
Category marketing teams
Travel:
Up to 25%
More about this role
What extra ingredients you will bring
Shopper, Ecommerce, Trade orBrand marketing experience preferred
Digital commerceand retail mediaexperience
7-10years of CPG experience
Experience withRoundela plus
Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
Knows how to get things done both through formal channels and informal network
Understands Mondelez culture and cultures of external retail organizations / customers
Establishes partnerships with key internal support functions and stakeholders
Instills trust and credibility with customers to influence strategies and tactics
Understands origin and reasoning behind best practices; shares best practices across team
Competent presenting to internal and external leaders, can be trusted during challenging questioning
Experience driving success with a cross functional team
Capability/background in analytics and insights
Connection to external industry resources
Salary and Benefits:
The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company. No Relocation support available
Job Description:
Are you ready to join a team of innovators, creative thinkers andbrand and digital conversion gurus? The MDLZ USOmnichannel Marketing and Activationteam isdriving conversion across in-store and onlineonallourgreat brandsincluding OREO, Ritz, ClifBar and Sour Patch Kids. We'releveragingbest in class resourcesandtop tier customer relationshipsto bring our iconic brands into millions ofconsumers'homesevery day. It'san exciting place tobe – jointeamthat'shelping to build the future of FMCGconversion!
Mondelez has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelez's ambition across our Target business bydelivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the Target Customer Business Team (CBT).This role will work closely with the Target team(both MDLZ and customer)to driveintegrated marketingactivations across modalities for all of our brands andgrowth strategies acrosstheelements ofour MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely withinternal MDLZ teams tooptimize content, build searchstrategies and manage retail media execution.
Ultimately, theSrTarget Omnichannel Activation Manageris responsible fordeliveringMondelez's long-term growth, activating our brands at our key customers to driveconversionand integrating all Target digital commerce operationsinto our everyday business management.
Main Responsibilities:
Develop and execute Omnichannel business plans in partnership with our Customer Business Teams andHQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, searchand activationare incorporated into customer plans. Lead digital stewardship - assess key flywheel opportunities, develop and drive projects to address opportunities, recordlearningsand best practices to be shared across the MDLZ organization. Partner across Target and the MDLZ organization to remove barriers for growth.
Drive omnichannel activations for MDLZ brands at Target in partnership with the CBT and headquarters brand teams. Develop and build strategies forbest-in-classconversion to propel our Target business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, programsell-inand execution. Manageagencies, partnershipsand cross-functionalstakeholdersas necessary to ensure program success.
Partner with our retailers to improve theirdigital commerce and activationcapabilitiesand roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.
KeyKPIs
Market share – total, in-store and online
Revenue and volume growth
Delivery of impactfulomnichannel marketing activations at Target
Stakeholders
External
Target Merchants, Target Site Merchants and Roundel
External Media Agencies& Data Vendors
Peer Network
Internal
Target CBT: Customer Vice President, Director of Sales, Customer Category Manager, Operations Lead, Sales Analyst, and key cross functional business leads(Category Management, Trade Marketing, Finance)
Insights & Analytics teams across the organization
Media & Retail Media Strategy organization
Category marketing teams
Omnichannel Marketing & Activation Team across customers
Travel:
Up to 25%
More about this role
What extra ingredients you will bring
Shopper, Ecommerce, Trade orBrand marketing experience preferred
Digital commerceand retail mediaexperience
7-10years of CPG experience
Experience withRoundela plus
Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
Knows how to get things done both through formal channels and informal network
Understands Mondelez culture and cultures of external retail organizations / customers
Establishes partnerships with key internal support functions and stakeholders
Instills trust and credibility with customers to influence strategies and tactics
Understands origin and reasoning behind best practices; shares best practices across team
Competent presenting to internal and external leaders, can be trusted during challenging questioning
Experience driving success with a cross functional team
Strong, proactive communication skills
Customer focus, management planning
Capability/background in analytics and insights
Connection to external industry resources
Salary and Benefits:
The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company. No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelez International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.
Mondelez Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf ; EEO is the Law Poster Supplement ; Pay Transparency Nondiscrimination Provision ; Know Your Rights: Workplace Discrimination is Illegal
Job Type
Regular Category Planning & Activation Sales