Senior Manager, Marketing Analytics and Demand Generation

Semify is looking for a Senior Manager of Marketing Analytics adn Demand Generation to scale our marketing function for growth. The Senior Manager will develop and execute integrated demand-generation strategies designed to build awareness, engage priority audiences, generate qualified leads, and convert marketing investment into measurable pipeline and revenue. Working closely with sales, account management, and marketing, this role combines strategic thinking with hands-on execution including: identification of test audiences and messaging, optimization of conversion paths, building automated workflows, and use of performance data to improve campaign effectiveness and return on investment. The ideal candidate understands both the creative and technical sides of demand generation and can connect marketing activity to qualified pipeline, customer growth, and measurable business results. Semify is a values-driven company with a belief that growing together creates the freedom to be more, do more, and have more. We operate in a remote-first environment, but will give preference to candidates who operate out of Rochester, NY, Greensboro, NC, or NYC-metro area. This senior level role comes with competitive pay opportunities, as well as a comprehensive benefits package, including medical, dental, and vision insurance, 401K with matching, and more. The base salary for this role is $120,000 - $145,000.In this role, you will: Develop and execute an integrated demand-generation strategy that increases brand awareness, engages priority audiences, generates qualified leads, and contributes to pipeline and revenue goals. Build multi-channel campaigns using content, email, webinars, paid media, account-based marketing, and other digital channels to create new business opportunities. Partner with internal marketing resources to develop campaign messaging, content, creative assets, landing pages, and calls to action aligned with audience needs and campaign objectives. Plan, build, and optimize email marketing and lead-nurture campaigns that move prospects through the buyer journey and support pipeline development. Manage performance marketing campaigns across paid search, paid social, retargeting, and pay-per-lead programs, including audience targeting, budget allocation, testing, and ongoing optimization. Develop and execute B2B account-based marketing campaigns targeting enterprise accounts in alignment with sales priorities and target-account lists. Own Hub Spot administration and optimization, including workflows, automation, lead scoring, lifecycle stages, list segmentation, campaign tracking, data quality, and platform integrations. Establish and maintain lead-source tracking and attribution models that provide visibility into campaign influence, pipeline contribution, customer acquisition, and return on marketing investment. Develop campaign dashboards and recurring performance reports using Hub Spot, Google Analytics, and Google’s data and reporting tools. Analyze campaign, channel, funnel, and conversion data to identify trends, diagnose performance gaps, and recommend actions that improve lead quality, conversion rates, and pipeline results. Apply AI-enabled go-to-market tools to improve campaign development, audience insights, personalization, workflow automation, reporting, and team efficiency. Maintain strong marketing data governance practices, including accurate tracking, consistent campaign taxonomy, database hygiene, and reliable reporting. Manage multiple campaigns, timelines, budgets, and cross-functional dependencies while ensuring work is completed accurately and on schedule. Communicate campaign plans, performance, insights, and recommendations clearly to marketing, sales, account management, and company leadership. Qualified candidates will have the following knowledge and skills: Seven or more years of experience in demand generation, performance marketing, or marketing analytics, preferably in a B2B SaaS or agency environment. Demonstrated experience managing multi-channel marketing campaigns, including paid search, paid social, retargeting, and pay-per-lead (PPL) programs. Hands-on experience developing account-based marketing (ABM) campaigns targeting enterprise accounts. Advanced proficiency with Hub Spot, including marketing automation, campaign management, lead scoring, workflow development, and pipeline reporting. Experience using CRM platforms and maintaining accurate, reliable marketing and lead data. Strong knowledge of campaign measurement, lead-source tracking, attribution models, and marketing data governance. Proficiency with Google Analytics and Google’s reporting and data-visualization tools, with experience creating detailed campaign and performance reports. Familiarity with AI-enabled go-to-market tools and the ability to use them to improve workflows, efficiency, targeting, and campaign performance. Understanding of customer lifecycle marketing and experience developing initiatives that engage, retain, or expand existing customers. Ability to translate campaign and performance data into actionable recommendations and measurable business results. Strong project-management skills, including the ability to manage multiple campaigns, priorities, and deadlines simultaneously. Clear written and verbal communication skills, with the ability to collaborate effectively across marketing, sales, and account management teams. Hub Spot certification is preferred but not required.