Lifecycle Marketing Manager

What You Will Be Doing: B2B Lifecycle Marketing & Sales Enablement Build and own B2B customer segments in Klaviyo (e.g., by account size, product category, purchase stage, dispensary vs. distributor, dormant vs. active). Design and manage lead-generation and lead-nurture journeys/flows for B2B prospects, from first touch through sales handoff. Build re-engagement and account-growth flows for existing B2B accounts (upsell, cross-sell, replenishment/reorder reminders). Partner with Sales to define hand-off criteria (lead scoring/qualification) and ensure marketing-qualified leads reach the right rep with the right context. Maintain clean, reliable account and contact data flowing between Klaviyo and Close (and/or Microsoft Dynamics) so Sales has accurate, up-to-date information. Report monthly on B2B pipeline contribution: leads generated, qualified, and influenced revenue/closed deals. B2C Lifecycle & Retention Marketing Own all automated D2C flows for both brands, including welcome, abandoned cart/browse, post-purchase, win-back, replenishment, and VIP flows. Audit what's live, fix underperformance, build what's missing. Own the monthly D2C campaign calendar for both brands (new products, promotions, company news). Manage segmentation, list health, suppression, and deliverability for both accounts. Build out and manage SMS marketing in Klaviyo alongside email. Run ongoing tests on subject lines, send times, content, and offers; report on results. Report monthly on email/SMS revenue, flow performance, and list growth. Marketing Technology & Systems Integration Own the technical integration of Klaviyo with Big Commerce, Close, Microsoft Dynamics, and other platforms as needed — hands-on setup, data mapping, and ongoing maintenance. Troubleshoot data sync issues between systems (customer records, order data, deal/opportunity status) to keep segmentation and reporting accurate. Evaluate and recommend new integrations/tools as our B2B and B2C tech stack grows. Maintain documentation of integration architecture and data flows. Reporting & Optimization Maintain a single source of truth for lifecycle marketing performance across both B2B and B2C. Present regular performance reviews to Marketing (and Sales, for B2B metrics) leadership. How We Measure Success Email/SMS revenue as a share of total online revenue (B2C). B2B leads generated, qualified, and sales-accepted; pipeline/revenue influenced. Open, click, and conversion rates on core flows (B2B and B2C). Monthly campaigns going out on schedule for both brands. Data accuracy/health across Klaviyo, Big Commerce, Close, and Dynamics.

Requirements and Qualifications: Minimum 6 years of relevant experience in lifecycle, CRM, or marketing automation, ideally with both B2B and B2C/e-commerce experience. Hands-on experience building and managing Klaviyo flows, campaigns, and segmentation — B2B and B2C — with results you can share. Experience integrating Klaviyo (or similar ESP) with e-commerce platforms (Big Commerce or similar) and CRM systems (Close, Microsoft Dynamics, Salesforce, Hub Spot, or similar). Comfortable working with sales teams on lead handoff, scoring, and pipeline reporting. Strong analytical skills and comfortable in data, reporting, and testing. Excellent organization and time management. You'll be juggling two brands, two audience types, and multiple stakeholders. Understanding of of AI tools such as Claude or ChatGPT for research and production, with good judgment about what's acceptable to share/submit. Comfortable working in the cannabis and smoking accessories industry.

Salary: $85,000-$110,000 DOEAnnual Bonus Eligible 401K with matching Medical, Dental, Vision, Basic Life, Voluntary Life, EAP15 days vacation to start, 5 rest days, sick days, 10 holidays Daily catered lunch and stocked kitchen Fun events!