Insurtech Marketing Account Lead

About the Role: Ink Digital Marketing is looking for an Account Lead to serve as the primary point of contact for a portfolio of clients and to own the marketing programs we run on their behalf. This is an account first role: you are the person the client reaches out to, the person who knows the status of every deliverable, and the person who turns a client’s business goals into campaigns that actually ship. Day to day, you will manage client relationships and communication, run CRM and marketing automation programs in Hub Spot, and lead Linked In/Meta advertising from build through optimization and reporting. You will also direct and review the creative content that supports those programs. Client Relations & Account Leadership Serve as the day to day point of contact for assigned accounts, communicating with clients to gather content, clarify project direction, and keep deliverables moving. Participate in client meetings, capture clear notes and next steps, and translate client feedback into specific, actionable updates for the team. Ensure every deliverable aligns with brand standards, campaign strategy, and client expectations before it goes out the door. Anticipate client needs, flag risks early, and bring recommendations rather than status updates alone. Manage timelines and priorities across multiple accounts and workstreams simultaneously. CRM & Marketing Automation (Hub Spot or Similar)Manage CRM tools including contact management, email workflows, dashboards, and reporting. Support lead nurturing campaigns, list segmentation, and ongoing database maintenance. Build and maintain marketing automations, and ensure tracking is accurate and attribution is trustworthy. Translate CRM data into clear reporting clients can act on. Advertising & Campaign Management Support the creation, launch, optimization, and monitoring of Linked In ad campaigns. Compile performance reports and recommend improvements grounded in analytics and audience insights. Partner with creative and content resources to make sure campaign assets match the strategy and the audience. Industry Awareness Stay current on marketing best practices, design trends, and platform changes that affect client programs. Follow insurtech and insurance market developments, and bring that context into account strategy and client conversations. Required Excellent written and verbal communication skills, with the confidence to lead client conversations independently. Experience with CRM and marketing automation tools, with Hub Spot strongly preferred. Familiarity with Linked In marketing and ad campaign management. Strong analytical skills, with the ability to interpret performance data and turn it into insight and recommendations. Strong copywriting and content development skills. Proven ability to manage multiple projects and deadlines in a fast paced environment. Exceptional attention to detail in the work, in the reporting, and in the client facing communication. Solid understanding of branding and visual identity principles, with the judgment to hold work to a brand standard.