Paid Media Manager

Responsibilities: Develop and manage paid social media initiatives that align with marketing goals and audience growth priorities. Create, organize, and refine social media content designed to support campaign performance across multiple digital channels. Build platform-specific media strategies that strengthen brand visibility, engagement, and conversion outcomes. Monitor campaign results closely and adjust targeting, creative elements, and spend allocation to improve return on investment. Use social media management and analytics tools to schedule activity, track performance, and present actionable insights. Partner with internal stakeholders to ensure messaging, creative direction, and campaign execution remain consistent and effective. Stay informed on emerging social trends, advertising formats, and channel updates to recommend new opportunities for campaign success.