Linear/Streaming Lead

Key Responsibilities: Media Strategy & Buying Develop, execute, and optimize Kalshi's TV buying strategy across national and local markets Plan and manage media buys across linear TV, CTV/OTT, and emerging video platforms to drive efficient customer acquisition Market & Audience Analysis Analyze audience data, ratings, reach/frequency, and performance metrics to inform smart buying decisions Identify high-value placements and inventory opportunities based on audience behavior and Kalshi's target customer segments Campaign Execution & Optimization Own end-to-end campaign execution: forecasting, negotiating rates, securing inventory, trafficking spots, and ensuring accurate delivery Monitor pacing and performance in real time; quickly adjust flighting, placements, and spend to maximize ROIVendor & Network Relationships Build and maintain strong relationships with networks, stations, DSPs, and media partners Negotiate rates, added value, and make goods to ensure Kalshi receives premium placement and maximum efficiency Cross-Functional Collaboration Partner closely with Growth, Analytics, Creative, and Product Marketing to ensure TV strategy aligns with broader acquisition goals Work with analytics teams to interpret results and translate insights into actionable next-steps Performance Reporting & Insights Develop detailed post-buy analyses, performance reports, and recommendations for future cycles Translate campaign performance into clear insights for senior leadership Budget Management Own TV/media budgets—forecasting, allocating, and managing spend across channels and timeframes Ensure campaigns deliver within budget while meeting efficiency targets Testing & Innovation Design and run structured tests across networks, formats, audience segments, and dayparts to expand Kalshi's playbook Stay ahead of trends in TV and CTV buying, measurement, attribution, and marketplace shifts Qualifications 5–10+ years of experience in TV/media buying (linear + CTV/OTT), ideally in a performance-driven environment Strong understanding of media math, TV measurement, and attribution (e.g., MMM, MTA, incrementality)Demonstrated ability to manage multi-million-dollar budgets efficiently and strategically Established relationships with networks, stations, and media vendors a strong plus. Proven experience optimizing campaigns based on data and measurable KPIs. Excellent negotiation skills, analytical thinking, and attention to detail Ability to thrive in a fast-paced, experimentation-heavy environment Bachelor's degree required; relevant marketing, advertising, or communications background preferredNYC Pay Transparency Disclosure

Salary Range: $170,000 to $250,000 plus equity This salary range is based on the current available market data and represents the expected range for this role. Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles. Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome a conversation.

Our Culture: Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out. We dream big. We love our craft deeply and are proud of what we put out in the world. We are committed to our vision of building something big... but also useful: a product that brings more truth through the power of markets. Kalshians are Kalshi's most important asset: we pick Kalshians carefully, so we trust them fully on day 1.Commitment to Equal Opportunity Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer. We believe it is our collective responsibility to uphold these values and encourage candidates from all backgrounds to join us in our mission. All qualified applicants will be treated with respect and receive equal consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, uniform service, veteran status, age, or any other protected characteristic per federal, state, or local law.